Nov 12, 2015
Trimble acquires firm to provide tools for crop advisors

Trimble has acquired the assets of privately held AGRI-TREND of Red Deer, Alberta, Canada, which operates the largest network of independent agricultural consultants in North America.

The acquisition will enable Trimble to provide agronomists and other crop advisors with a stronger set of brand-agnostic tools they can use to advise growers on how to better manage their operations, the company said in a press release. The combination of AGRI-TREND’s experience in agronomy, crop marketing, farm business and data management together with Trimble’s experience in precision agriculture will further empower growers to gain efficiencies throughout the entire farming cycle, Trimble said. The acquisition is expected to close in November 2015. Financial terms were not disclosed.

AGRI-TREND’s network of over 200 specialists spread throughout the U.S. and Canada includes over 110 independent “coaches” specializing in agronomy, precision farming, crop marketing and farm business management. Coaches are supported by a team of science specialists comprised of over 30 Ph.D.’s and M.Sc.’s providing in-house research, training and insight support for both the coaching network and the AGRI-DATA Solution platform — a proprietary farm data management solution.





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