Marketing
South Texas Onion Committee promotes Texas 1015 brand strategy
The Texas International Produce Association (TIPA) is busy promoting Texas 1015 Sweet Onions (TX1015). This spring, a U.S. Department of Agriculture Agricultural Marketing Service Specialty Crop Block Grant administered by the Texas Department of Agriculture... more »
PVGA urges renewing Pennsylvania vegetable marketing program
The Pennsylvania Vegetable Growers Association (PVGA) is recommending Keystone State growers to renew the Pennsylvania Vegetable Marketing and Research Program (PVMRP). In an April 15 email to members and others, the Richfield, Pennsylvania, organization recommended... more »
G&R Farms debuts new packaging at start of Vidalia Season
season. The moves aim to highlight the premium essence of G&R’s Vidalia onions and support retailers with increased sales. The redesign presents an illustrated and fresh feel donning a striking new color palette, with an... more »
Growers approve Michigan asparagus program
Michigan’s asparagus producers have approved a referendum to continue the Michigan Asparagus Industry Development Program. Growers vote on whether to continue the program every five years; this validates it to June 7, 2028. [caption id="attachment_17737"... more »
Idaho potatoes added to diabetes meal program
The Idaho Potato Commission and the American Diabetes Association (ADA) have announced a multi-year partnership making fresh Idaho potatoes the first vegetable to participate in the ADA’s Better Choices for Life program. The purpose of the... more »
IFPA mourns past PMA chair Peter Goulet
The International Fresh Produce Association is mourning the passing of Peter Goulet, a past chair of the Produce Marketing Association, an IFPA predecessor. Goulet, 64, of Saco, Maine, died March 24, surrounded by his family.... more »
Western Growers to honor John D’Arrigo
Western Growers is recognizing John D’Arrigo’s contributions to agriculture with its 2023 Award of Honor. D’Arrigo is CEO, president and chairman of the board of D’Arrigo Bros. Co. of California, a vertically integrated grower, packer... more »
Official pack date for Vidalia onions set for April 17
The start of Vidalia onion season is almost here, with the official pack date announced by the Georgia agriculture commissioner and Vidalia Onion Committee. Vidalia onion fans across the country can mark their calendars for... more »
Current Issue
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