Category: Marketing
Texas Watermelon Association refreshes website
There’s a new look for Texas’ watermelon industry website. Read about the Texas Watermelon Association’s online makeover.
Rooted in community, growing with purpose
Join Great Lakes EXPO 2025, Dec. 9-11 in Grand Rapids, with new food trucks, awards and enhanced roundtables. Get details and register now.
USHBC surveying industry members
The USHBC wants to know what its members think. Read more about the survey that seeks blueberry industry stakeholder input.
Sensory merchandising helps retail sales
Purchasing fresh food may be the exception to the demise of in-person retail. Learn how sensory merchandising can aid retail sales.
Senate committee budget proposals would increase specialty crop funding
The Senate Committee on Agriculture, Nutrition, and Forestry released legislative budget text. Find out what’s proposed for specialty crops.
Understanding your market’s shoppers
Gathering customer data is important. Learn more how retail farm markets can benefit from understanding customer preferences.
Bedner Growers: Popular South Florida agritourism, farm market destination
Agritourism and farm markets help Bedner Growers survive and expand. Read how the South Florida grower started growing in the 1950s.
Farm market challenges: Labor, input costs drive farm market pricing
Inflation, inputs and labor press farm markets. Learn about the challenges facing farm market operators in this year’s Farm Market Survey.
Effective methods for collecting customer data
Understanding customer behavior is essential for farm markets. Read more about how collecting consumer data can help farm market marketing.
Good Humus Produce’s community mindset
Good Humus Produce grows organic produce in Northern California. Read more about Good Humus’ community mindset.
2025 Michigan asparagus season kicks off with promotions
Asparagus season is now underway. See how the MAAB is encouraging Michigan consumers to add fresh, locally grown asparagus to their meals.
USDA to deliver second round of MASC payments to specialty crop growers
USDA is making a second round of payments through the Marketing Assistance for Specialty Crops program. Read more about the program and funds.
Urban ag farm to be built at Pittsburgh training center
Pittsburgh’s Bidwell Training Center has received a grant to build an urban farm and market. Read how the facilities will help the community.
Wish Farms making a difference with berries
Berries are Wish Farms’ calling card. Read more about how four generations of family members help the grower grow and ship berries globally.
From seed to store
It’s local for a Florida grower. Read more about Oakes Farms’ Seed to Store philosophy.
Understanding and addressing customer pain points
Identifying potential pain points can help farm market shoppers. Learn how addressing customer pain points can help farm market marketing.
Industry leaders honored at Mid-Atlantic Fruit & Vegetable Convention
At the Mid-Atlantic Fruit & Vegetable Convention, growers and markets earned top honors. Learn how industry leaders were recognized.
University of Vermont conducting national agritourism survey
The University of Vermont (UVM) is conducting a national survey to identify opportunities to support agritourism operators. Learn more now.
Stevenson’s Strawberries thrives as one of Maine’s top pick-your-own strawberry farms
Learn how Stevenson’s Strawberries grew into one of Maine’s top pick-your-own strawberry farms, thriving on resilience and customer loyalty.
Measuring success with a marketing plan
Marketing plans are important for farm markets. Read how creating marketing plans is essential for guiding a business’ marketing efforts.