Marketing

Annual Farm Market Bus Tour stops are released

Set to take place on Monday, Dec. 9, 2024, the Farm Market Bus Tour 2024 provides an in-depth experience that takes growers to five West Michigan farm markets to learn more about each location’s business... more »

IFPA responds to presidential election

The International Fresh Produce Association (IFPA) is poised to collaborate with new U.S. leadership on fresh produce initiatives. The organization has scheduled a post-election analysis webinar to explore policy implications and industry opportunities. Following the... more »

Naturipe Farms increases Sunshine State strawberry production

Naturipe Farms is expanding its strawberry holdings in the Sunshine State. The global berry producer has enlarged its Florida strawberry operations by bringing more than 200 acres of strawberries into Central Florida. The Chavez family... more »

IFPA global produce show a “Force for Fresh” in Atlanta

IFPA's recent global produce show was a "Force for Fresh." The International Fresh Produce Association (IFPA) recently wrapped up its annual conference in Atlanta, Georgia, after what's being described as a transformative three days for... more »

Common marketing mistakes farm markets should avoid

It is estimated that marketing activities can take up to 30% of your time. If that’s true, we want to make sure we are making the most of our marketing efforts, but there are several... more »

Specialty Crop Farm Bill Alliance urges congressional action

Congressional lawmakers are hearing from the Specialty Crop Farm Bill Alliance (SCFBA) about the importance of supporting of specialty crop growers in the farm bill. The Washington, D.C.-based organization wrote the following in response to... more »

USDA plans data users confab

USDA has scheduled its biannual data users meeting. The USDA’s National Agricultural Statistics Service is set to host the biannual Data Users’ Meeting on Oct. 15-16, which provides an online forum for stakeholders to discuss... more »

USDA provides organic market development grants

The U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service is providing organic market development grants. AMS has awarded an additional $9.7 million for 13 grant projects through the Organic Market Development Grant (OMDG) program. The... more »