Category: Marketing
2026 vegetable industry outlook: How labor, technology and trade will shape the year ahead
The year ahead will challenge growers across multiple fronts. Learn how growers are investing in tech, pushing labor reform and adding value.
Farm Market & Agritourism: Strategies to attract today’s farm market shoppers
The best farm markets and agritourism businesses must attract new customers to stay relevant. Learn how to increase foot traffic to your farm.
Farm Market & Agritourism: What to do when market fluctuation affects prices
Farm market price swings can give operators headaches. Learn what to do to counter market price fluctuations.
Labor, smart farming tech, and agrivoltaics: 6 takeaways from Great Lakes EXPO 2025
We spent a week in Grand Rapids at the 2025 Great Lakes EXPO. Find out what we learned during our time at the show.
USHBC names winners of first Blueberry Boost Accelerator Pitch Competition
The Blueberry Boost Accelerator pitch competition winners have been honored. Read about the blueberry products they created.
Farm Market & Agritourism: Aligning farm market products with consumer values
Consumer values can be aligned with farm market products. Read how farm market operators can improve their consumer marketing.
Improving your farm market performance
Improving farm market performance takes effort. Read some tips on how increasing performance can help improve sales.
Applications for USHBC blueberry leadership program now open
The USHBC has opened applicants for its blueberry leadership program. Read about the program and its recent graduating class of industry professionals.
Top fresh food marketing trends for 2025
The fresh food industry is evolving in response to consumer preferences. Learn how successful brands can adapt to the changes.
IFPA announces 2026 board of directors
A Florida tomato grower leads the International Fresh Produce Association. Read more about who has been named to lead the organization.
Farm Bureau shares MAHA recommendations
The Farm Bureau has shared its MAHA recommendations. Discover more about the four focus areas, including enhancements to support farmers.
Blueberry assessment hike considered
The blueberry industry is debating increasing U.S. Highbush Blueberry Council assessments. Learn how higher fees could fortify marketing.
Texas Watermelon Association refreshes website
There’s a new look for Texas’ watermelon industry website. Read about the Texas Watermelon Association’s online makeover.
Rooted in community, growing with purpose
Join Great Lakes EXPO 2025, Dec. 9-11 in Grand Rapids, with new food trucks, awards and enhanced roundtables. Get details and register now.
USHBC surveying industry members
The USHBC wants to know what its members think. Read more about the survey that seeks blueberry industry stakeholder input.
Sensory merchandising helps retail sales
Purchasing fresh food may be the exception to the demise of in-person retail. Learn how sensory merchandising can aid retail sales.
Senate committee budget proposals would increase specialty crop funding
The Senate Committee on Agriculture, Nutrition, and Forestry released legislative budget text. Find out what’s proposed for specialty crops.
Understanding your market’s shoppers
Gathering customer data is important. Learn more how retail farm markets can benefit from understanding customer preferences.
Bedner Growers: Popular South Florida agritourism, farm market destination
Agritourism and farm markets help Bedner Growers survive and expand. Read how the South Florida grower started growing in the 1950s.