Marketing

Viva Fresh registration opening

Registration for the 2023 Viva Fresh Expo is scheduled to open on Jan. 25. Sponsored by the Texas International Produce Association (TIPA), the event is being billed as “Bigger, Bolder, Fresher and Better than ever,”... more »

Ocean Mist updates winter artichokes harvest

Ocean Mist Farms is expecting an outstanding 2023 winter artichoke season with abundant volume and excellent quality throughout February and early March. In time to meet shopper demand around healthy eating choices, as well as... more »

Registration open for 2023 Georgia Ag Forecast

Registration is now open for the 2023 Georgia Ag Forecast. The annual seminar, scheduled for Jan. 27 at the University of Georgia (UGA) Tifton Conference Center on the UGA Tifton, Georgia, campus. A live virtual... more »

Farm Bureau to present Specialty Crop Trade Summit

Citing unsuccessful attempts to address trade issues through the International Trade Commission (ITC), farmer delegates at the American Farm Bureau Federation (AFBF) convention approved a proposal to set a Specialty Crop Trade Summit this year.... more »

National Watermelon Association hires new executive director

George Szczepanski, a Produce Marketing Association (PMA) and International Fresh Produce Association (IFPA) veteran staffer, has been hired as the National Watermelon Association’s (NWA) new executive director. The appointment is scheduled to become effective on... more »

Webinars scheduled to help growers

With the start of the new year, new opportunities arise for fruit and vegetable growers to think creatively about growing their bottom lines. Michigan State University (MSU) Extension vegetable and fruit educators are hosting a... more »

Industry groups applaud Sen. Stabenow’s retirement

UPDATED: Fresh produce industry groups, including the International Fresh Produce Association (IFPA), are commending U.S. Senator Debbie Stabenow’s service to agriculture. On Jan. 5, the Michigan Democrat, who has represented the Wolverine State in [caption... more »

How to increase sales of seasonal products

Let’s say it's early June, and markets are revving up. The top items I'm looking for at a market are strawberries, asparagus, snow peas and salad greens. As a former market manager, I knew how... more »