Marketing

Kevin Watson joins Arizona Leafy Greens Marketing Agreement as compliance officer

Arizona Leafy Greens Marketing Agreement (Arizona LGMA) has added Kevin Watson as its new LGMA compliance officer. In this role he will help to implement the program’s comprehensive, science-based, food safety standards. Watson joins Arizona... more »

Produce sales continue to show gains in November

November sales are dominated by the all important Thanksgiving holiday – one of the largest retail opportunities in produce and many other retail departments. This makes it a hard-to-beat sales occasion any year. However, throughout... more »

USDA names National Watermelon Promotion Board appointments

The U.S. Department of Agriculture has announced the appointment of nine members to serve on the National Watermelon Promotion Board. Appointees will serve three-year terms from Jan. 1, 2021, to Dec. 31, 2023. Members newly... more »

Industry leaders Bruce Taylor, John Anderson to offer insights at PMA event

Produce Marketing Association (PMA) has announced that it will cap off this year’s Virtual Town Hall Series with a candid conversation featuring Bruce Taylor of Taylor Farms and John Anderson of The Oppenheimer Group. PMA... more »

Peruvian asparagus volumes continue steady

The Peruvian Asparagus Importers Association (PAIA) encourages retailers to promote Peruvian asparagus throughout December 2020 and into the New Years’ holiday. According to a news release, December’s steady harvesting, packing and shipping results in the... more »

Get assistance with walker; plug in the new saw

Fruit crop later than normal. Here it is Oct. 10, and we are still selling Jonathans off the trees. Goldens are coming in as are Jonagolds. Early and mid Fujis came and went. Late Fujis... more »

Q3 2020 FreshFacts on Retail report released by United Fresh

United Fresh Produce Association’s Q3 2020 issue of FreshFacts on Retail report is now available, sponsored by Mucci Farms. Mucci Farms is a leading greenhouse grower, packer, shipper and marketer of fresh fruits and vegetables... more »

USTR seeks investigation of imported squash and cucumbers

U.S. Trade Representative Robert Lighthizer has issued a letter to the Chairman of the U.S. International Trade Commission (ITC) requesting investigations into the import of cucumbers and squash and the effect on the domestic seasonal... more »


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