Marketing

Taking a look at Ferguson’s Orchards in Eau Claire, Wisconsin

When Andy Ferguson was still in high school, his parents (Tom and Deb Ferguson) purchased an old apple orchard in Western Wisconsin as a complete career shift. They spent 10 years steadily modernizing the operation... more »

Importing specialty crops topic of December USDA webinars

The U.S. Department of Agriculture (USDA) Agricultural Marketing Service (AMS) will host webinars on Dec. 3 and 9 to highlight new procedures for submitting documents required for importing specialty crops into the United States. U.S.... more »

Farmers’ markets adjust to pandemic in Michigan

Most of the Michigan's 240 farmers' markets survived during the pandemic that upended the way fresh produce, baked goods and other items are sold at the popular venues. According to a story by Judy Putnam... more »

Low food-safety risk at northern California farmers’ markets

A new study by UC Davis researchers finds a low risk of contamination of foodborne pathogens on produce and meat at northern California certified farmers' markets, but still finds cause for some concern. The study, published in... more »

Fresh produce generated $4.86B in sales during October

Eight months into the pandemic, the virus remains in firm control of how and where people spend their food dollar. Everyday sales have been on a slow march back to normal and restaurant transactions had... more »

Lettuce losses could cause shortage across US

Lettuce crop losses in California could affect availability and prices at Texas grocery stores and restaurants and highlights the fragility of the nation’s food supply chain, said Texas A&M AgriLife Extension Service experts. Lettuce growers in central... more »

NAFDMA’s 2021 Virtual Summit registration open

NAFDMA's 2021 Virtual Agritourism Summit offers three days of engaging programming including 14 educational sessions, five immersive farm tours, a virtual trade show and many opportunities to keep attendees connected with one another throughout the... more »

COVID-19 produce shopping trends tracked by Steve Lutz

Consumers have moved away from eating at restaurants and more toward shopping for food and eating at home the past nine months, and that’s been out of necessity due to COVID-related foodservice restrictions. That’s been... more »


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