Marketing
Weather disrupts California processing tomato harvest
As California growers harvest this season’s processing tomato crop, there is concern that canneries could struggle to keep up with a backlog of fruit deliveries. Yolo County farmer Bruce Rominger, board chairman for the California... more »
GL EXPO: ‘Fancy Lady Cowgirl’ and the digital market space
To maintain a thriving business, growers and farm marketers have a number of resources available to them: social media, trade shows, trade publications and — especially — fellow growers. DeHoff, aka... more »
High tunnel boost: Improve production
High tunnels are popular season extension tools for vegetable crops across the U.S. While most northern high tunnels use inflated double-layer plastic cover, application in the Southeast is questionable due to the mild spring climate.... more »
CDFA seeks members for shipping point program
The California Department of Food and Agriculture (CDFA) is seeking candidates for vacancies on the Shipping Point Inspection Advisory Committee. The committee advises the CDFA secretary on all matters pertaining to the Shipping Point Inspection... more »
As season ends, South Texas Onion Committee reports successful marketing year
As this year's south Texas sweet onion harvest finishes, the year’s retail and consumer promotions for the TX1015 sweet onions exceeded campaign goals. Harvest of the Texas 1015 onions has wrapped up. Although excessive and... more »
Report: agritourism market booming
The agritourism market is booming and is helping not only farms, but also rural regions, according to report by Future Market Insights (FMI), a market research organization. The report, Exploring the Green Bounty: Agro-Rural Tourism... more »
IFPA show lineup draws on tech, business, sports worlds
Drawing from the worlds of business, athletics, and global technology strategy and innovation, the International Fresh Produce Association (IFPA) Global Produce & Floral Show keynote lineup for 2023 includes speakers chosen to inspire attendees. “The... more »
Ag-Mart Produce ceases Florida tomato production
Florida tomato grower Ag-Mart Produce is ceasing domestic farming of its signature grape tomatoes, citing below-market pricing on imports. The company, which operates as Santa Sweets, reported its plans in a Worker Adjustment and Retraining... more »
