Marketing

Lipman Family Farms strengthens local partnerships

With demand for locally sourced produce on the rise, Immokalee, Florida-based Lipman Family Farms is advancing its commitment to family-operated farms through the Lipman Local program. Partnering with small- to medium-sized growers nationwide, the program... more »

Michigan asparagus season kicks off after cool start

Consumers have been eagerly awaiting the 2021 crop of Michigan asparagus and will now be rewarded with the seasonal favorite now at their local stores. Given unexpected cooler temperatures at the traditional start of the season,... more »

PMA, United Fresh merger approved by both organizations’ memberships

Produce Marketing Association and United Fresh Produce Association held a member vote this week to seek approval to move forward in creating a single new organization representing the global produce and floral communities. Each organization... more »

Above normal demand levels for fresh produce continues

Shoppers are increasingly choosing to grocery shop inside the store as COVID-19 concerns abate. “While online grocery shopping certainly remains elevated from the pre-pandemic levels, we saw an increase in in-store shopping along with more... more »

SNAP opportunities for your market expanded

The Supplemental Nutrition Assistance Program (SNAP), formerly the Food Stamp Program, is the nation’s largest nutrition assistance program. Over the pandemic, the federal government has expanded the benefit amounts to help the growing number of... more »

PMA Foodservice open and taking reservations for July 21-22

Produce Marketing Association (PMA) has officially opened registration and hotel reservations for PMA Foodservice 2021 which will be held in Monterey, California, from July 21-22.  The event invites all industry members and partners from across the foodservice supply... more »

Industry, USDA welcomes Mexico ruling in favor of US potato growers

On April 28, the Mexican Supreme Court ruled by a unanimous vote of 5-0 in favor of overturning a 2017 lower court decision that prevented the Mexican federal government from implementing regulations to allow for... more »

Texas onion industry spearheads first-ever marketing campaign

In an effort to tell the story of the Texas 1015 Sweet Onion, the Texas International Produce Association has taken advantage of a USDA Specialty Crop Grant administered by the Texas Department of Agriculture. This... more »

Current Issue

Wagner Farms thrives after focusing on sustainability

Penn State student farm evolves

Consumers seek information about sustainability

Farm Market & Agritourism column: Changing face of retail keeps marketers on their toes

Great Lakes EXPO is back to in-person event

National Council of Agricultural Employers column: Normalcy elusive as farm operations press on

Notes from the Farm column: Balky machinery, lost community links and family loss

see all current issue »

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