Marketing

Study: Tomato trade with Mexico could cost US growers $250M a year

As Mexico increases tomato exports across the world, including to the United States, prices plummet for American growers, including those in Florida. That practice could cost American growers as much as $252 million per year... more »

2021 awards of excellence winners set by National Agri-Marketing Association

The National Agri-Marketing Association announce three marketing and agricultural leaders as winners of the 2021 Professional Development Awards of Excellence. The National Agri-Marketing Association (NAMA) Professional Development Awards of Excellence honor members of the organization... more »

Texts on benefits of California-grown produce welcomed by CalFresh users

The buzz or chirp of an incoming text message started some San Diego County, California, residents on the path to a healthier diet during this past year. In September 2020, most CalFresh participants in the... more »

Year-on-year produce sales gain highest since March 2021

The multi-month normalization of grocery shopping patterns came to a halt in August. “Since January 2021, we had been seeing the share of meals prepared at home decrease a little each month,” said Jonna Parker,... more »

Canadian rule: Some romaine lettuce from California must be tested

To protect Canadians from possible health risks, the Canadian Food Inspection Agency (CFIA) is implementing temporary import conditions for romaine lettuce from the Salinas Valley (Santa Cruz, Santa Clara, San Benito, and Monterey counties) in California... more »

Category growth, engagement for fresh produce driven by innovation

The Southeast Produce Council in conjunction with 210 Analytics released What’s New: The Consumer Take on Produce Innovation and Technology 2021 in one of two educational sessions at its fall show, Southern Innovations, on Sept.... more »

Indoor farm Square Roots expands retail presence with new salad mixes

Square Roots, a urban indoor farming operation, is expanding its retail presence with two new salad mixes, entering the $8.1 billion packaged salads and greens category. Square Roots’ salad mixes include a boost of healthy... more »

Steady, promotable asparagus volume expected from Peru

Peruvian Asparagus Importer’s Associationmembers expect a high volume, successful asparagus season. Peruvian Asparagus Importer’s Association's (PAIA) importer-members represent over 90% of the fresh asparagus imported and consumed within the United States. The association’s importer and... more »

Current Issue

Old Dominion Organic Farms has tobacco history, organic is the future

Pythium in cucurbits: Temperature decides species

Small grower goes big in sustainable packaging effort

Getting started with greenhouse tomatoes is EXPO topic

Meet the Fruit & Vegetable 40 Under Forty Class of 2021

Farm Market column: Seek a brand that builds positive customer response

Notes from the Farm column: Machine maintenance proceeds amid world’s woes

National Council of Agricultural Employers column: A show of hands outlines US farm labor trends

see all current issue »

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