Marketing
The 2024 Great Lakes EXPO Farm Market Bus Tour explores innovative farm markets in Michigan
Mark your calendars for the annual Farm Market Bus Tour 2024, scheduled for Monday, Dec. 9. This immersive, full-day event is designed to provide farm marketers and agritourism owners and managers with valuable insights and... more »
Farm market & agritourism: Brand vs. logo
A few years ago, I was asked to attend a meeting of a local ag organization who had developed a branding program for their members to use that would identify that their products were produced... more »
New IFPA global industry relations staffer added
The International Fresh Produce Association (IFPA) has made a staff addition. Jessica Keller has been named vice president of global industry relations. The International Fresh Produce Association (IFPA) has welcomed as the vice president of... more »
Braga Fresh debuting organic chopped salad kits
Braga Fresh Family Farms is rolling out new organic chopped salad kits. Braga plans to introduce two chopped salad kits under its Josie’s Organics brand at the 2024 Organic Produce Summit (OPS). OPS is scheduled... more »
Report: 4th of July summer cookout cost hits record high
Families celebrating the 4th of July holiday will continue to find stubbornly high prices at the grocery store. An Independence Day cookout will cost $71.22 for 10 guests this year, based on the 2024 American... more »
At 100 years, Ocean Mist introduces new logo
Ocean Mist Farms has updated its company logo and is refreshing the branding of the artichokes and vegetables it grows and markets. The change comes as part of a comprehensive rebranding initiative of the Castroville,... more »
Melon growers prepare for the holiday
California watermelons, cantaloupes, honeydews and mixed melons will arrive in grocery stores in time for the Independence Day holiday, an important marketing window melon growers and shippers strive to meet each season. “It is critical... more »
Vegetable groups receive USDA market promotion funds
Watermelons, potatoes and sweet potatoes are among the commodities receiving federal funds for promotion and market development funding. The funding is part of $300 million allocated to 66 U.S. organizations under the USDA’s new Regional... more »
Current Issue
Accelerated deadline: FSMA 204 compliance may be coming faster than expected
Weeding out danger: Processing lines help remove toxic plants mixed with vegetable crops
East Coast diversification: Titan Farms expands from peaches into vegetables
Regenerating soil: Earth-friendly practices reinvigorate soil, aid grower efficiencies
Connecting innovation and education at the Great Lakes EXPO
Organic Grower: Strengthening Organic Systems
Veg Connections: Advancing onion thrips management
Farm Market & Agritourism: Managing increased customer traffic
Ag Labor Review: Transformative vs. performative
see all current issue »
