Category: Marketing
Farm market challenges: Labor, input costs drive farm market pricing
Inflation, inputs and labor press farm markets. Learn about the challenges facing farm market operators in this year’s Farm Market Survey.
Effective methods for collecting customer data
Understanding customer behavior is essential for farm markets. Read more about how collecting consumer data can help farm market marketing.
Good Humus Produce’s community mindset
Good Humus Produce grows organic produce in Northern California. Read more about Good Humus’ community mindset.
2025 Michigan asparagus season kicks off with promotions
Asparagus season is now underway. See how the MAAB is encouraging Michigan consumers to add fresh, locally grown asparagus to their meals.
USDA to deliver second round of MASC payments to specialty crop growers
USDA is making a second round of payments through the Marketing Assistance for Specialty Crops program. Read more about the program and funds.
Urban ag farm to be built at Pittsburgh training center
Pittsburgh’s Bidwell Training Center has received a grant to build an urban farm and market. Read how the facilities will help the community.
Wish Farms making a difference with berries
Berries are Wish Farms’ calling card. Read more about how four generations of family members help the grower grow and ship berries globally.
From seed to store
It’s local for a Florida grower. Read more about Oakes Farms’ Seed to Store philosophy.
Understanding and addressing customer pain points
Identifying potential pain points can help farm market shoppers. Learn how addressing customer pain points can help farm market marketing.
Industry leaders honored at Mid-Atlantic Fruit & Vegetable Convention
At the Mid-Atlantic Fruit & Vegetable Convention, growers and markets earned top honors. Learn how industry leaders were recognized.
University of Vermont conducting national agritourism survey
The University of Vermont (UVM) is conducting a national survey to identify opportunities to support agritourism operators. Learn more now.
Stevenson’s Strawberries thrives as one of Maine’s top pick-your-own strawberry farms
Learn how Stevenson’s Strawberries grew into one of Maine’s top pick-your-own strawberry farms, thriving on resilience and customer loyalty.
Measuring success with a marketing plan
Marketing plans are important for farm markets. Read how creating marketing plans is essential for guiding a business’ marketing efforts.
Women in Farming: Leaders Driving Change in the Vegetable Industry
Women are increasingly stepping into pivotal roles in the ag industry. Learn how women are challenging stereotypes and reshaping the industry.
Define your value proposition in direct-to-retail vegetable marketing
Each farm market is unique. Learn how to build a clear value proposition to boost customer loyalty and success in direct-to-retail vegetable marketing.
Farm Market Pricing Survey wants operator input
Great American Media Services, which publishes Fruit Growers News and Vegetable Growers News, is seeking farm market operator input.
Chicago farm market’s success
Goebbert’s Farm, a northwest Chicago suburb farm market operation, has been selling fruits and vegetables since 1948.
Farmers market sales strategies to boost your success
Discover farmers market sales strategies with tips on signage, displays, storytelling, and permits to boost your success on market day.
GLEXPO bus tour: Fruit Ridge tour fostered farm market ideas, networking
GLEXPO bus tour was held. Read more about how the Fruit Ridge tour fostered farm market ideas and networking.
Fresh Views: Individuals key to ag advocacy
American agriculture is at a time of economic uncertainty. Read how individuals are key to agricultural advocacy.