Strawberries

California grower taps talents, resources to find success

Javier Zamora came to the United States from Mexico when he was 20 years old. He lived in the Redondo Beach area near Los Angeles. Most people around him at the time came from different... more »

Global Plant Genetics gets licensing deal for UC Davis strawberries

The University of California has entered into a master agreement with Global Plant Genetics, Ltd., (GPG) based in Norfolk, England, for the sublicensing of new strawberry varieties in selected countries within Europe, the Mediterranean and... more »

Techniques, varieties fuel success with hydroponic strawberries

Consumers want fresh strawberries year-round – and they’re willing to pay for them. Those peak prices from October through March – capped by strong demand through the Thanksgiving, Christmas, New Year and Valentine’s Day holidays... more »

Paris Four Seasons hotel tries growing its own vegetables

Talk about the cream of the crop. A luxury hotel in Paris, the Four Seasons Hotel George V, is establishing an organic garden to grow fruits and vegetables for a hotel restaurant, Le George. “When we open... more »

NIFA invests $1.8M in methyl bromide transition research, outreach

The National Institute of Food and Agriculture (NIFA) recently announced four Methyl Bromide Transition awards that will improve the management of major pests impacting U.S. watermelon production, tomato production. The multi-tactic research and extension outcomes from these... more »

Strawberry purchasers want sustainable production

As buyers browse strawberry packages at the supermarket, they might see labels such as “organically grown” or “locally grown.” But they’d also like to know if the fruit was produced in a way that preserves... more »

Picnic basket on wheels a part of Driscoll’s national marketing

A giant picnic basket on wheels is the latest marketing push from Driscoll's national #BerryTogether campaign. The 3D picnic basket on wheels will soon be rolling through local communities and neighborhoods to share the berry... more »

Diversification, crop insurance reduce grower risks

Chris Eckert finds himself spending a lot... more »


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