May 7, 2012
Crescent Fruit & Vegetable Farms launches new website

Crescent Fruit & Vegetable, a year-round grower and distributor of watermelons and onions, announces the launch of their new website designed specifically with today’s fresh produce consumers in mind.

The website, www.moonlitfarms.com, shares the name of Crescent Fruit & Vegetable’s consumer brand and delivers high graphic content that aims to attract and educate consumers, as well as highlight the “Sweet & Savory” characteristics of ruby red watermelons and plump, flavorful onions. With both families and foodies in mind, a categorized recipe section, complete with attractive photography of the plated dishes, allows visitors to find the perfect recipe for any occasion. In addition, the “Farms” section explains how and where their watermelons and onions are grown and will soon feature a graphic story depicting their journey from planting to purchase. The website also includes links to Facebook, Twitter, and Pinterest, allowing consumers to further connect and engage with the Moonlit Farms brand.

“We built MoonlitFarms.com in order to provide our customers and consumers with a direct connection to us, our farms and our products,” said Amy Gates, Co-Owner of Crescent Fruit & Vegetable. “At the same time, with this new website, and throughout all our communications, we want to showcase the versatility of both watermelons and onions and create new culinary opportunities for consumers.”

In addition to the consumer-focused site, the new Moonlit Farms website will feature a trade-focused site for fresh produce industry professionals who want to connect with the Crescent Fruit & Vegetable team.


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