Mar 25, 2021
Del Monte Fresh Produce to relaunch MAG.nificent Melon

Del Monte Fresh Produce N.A. Inc., marketer and distributors of fresh and fresh-cut fruit and vegetables, announced March 25 the relaunch of its MAG.nificent Melon.

According to a news release, the MAG.nificent Melon provides consumers with consistency and takes the guesswork out of purchasing cantaloupes. Each melon meets the highest standards for appearance, flavor, texture and aroma.

Grown specifically with consumers’ needs in mind, the MAG.nificent Melon has a more pleasant and concentrated aroma compared to traditional cantaloupes. The melon can be identified by its rich golden outer shell and the juicy inner flesh of the fruit offers consumers a source of fiber, Vitamin C and carotene.

The higher Brix content, which includes the amount of sugars, vitamins, minerals, proteins and other solids, creates an extra sweet flavor for a more delightful tasting cantaloupe. Additionally, the MAG.nificent Melon was developed to have a smaller seed cavity, which provides consumers with more enjoyable fruit and value per melon.

“We are excited to reintroduce the MAG.nificent Melon to consumers,” said Pablo Rivero, Vice President Marketing North America, Fresh Del Monte. “We take pride in the reliability of MAG.nificent Melon’s sweet, juicy and delicious taste and we look forward to seeing our consumers throughout the country enjoy it as much as we do.”

The MAG.nificent Melon is now available at select Walmart, H-E-B, Kroger and Sam’s Club stores throughout the USA.  As with all other Fresh Del Monte products, the MAG.nificent Melon follows sustainable practices for planting, harvesting and transporting.

Current Issue

May/June 2023 VGN cover

Ohio grower finds direct sales financially, personally satisfying

Pest, disease damage expected, harvest impacts uncertain

Survey shows … inflation, competition factor in farm market pricing

Taking control: CA storage for asparagus extends season

Steam, chemicals offer weed and pathogen control options

Ionized gas used for food safety

Precision Ag: It’s all about meeting the needs of each plant

Seven takeaways from benchmark survey of markets

Ag Labor Review: Grower concerns help shape NCAE’s mission


see all current issue »

Be sure to check out our other specialty agriculture brands

produceprocessingsm Organic Grower