Mar 13, 2018Duda Farm Fresh Foods to build better celery varieties
Duda Farm Fresh Foods is investing in research to add six more patents to its celery varietals, the company announced March 12.
As one of the world’s largest growers and shippers, supplying 33 percent of the celery consumed in the U.S., Duda also welcomes five new celery breeders for a total of five to support the success of these new varieties.
Duda’s celery program consists of 183 years of research and 33 patents, according to a news release from the company.
“We are completely devoted to providing products based on consumer preferences, so we see this advancement in research necessary to deliver on this promise,” said Dan Duda, president of Duda Farm Fresh Foods. “Adding to our research program is something we are looking forward to and cannot wait to see what 2018 has in store.”
The addition of the new patents will allow the brand to develop new celery varieties and flavor profiles that are sweeter, crisper and have fewer strings. Nonetheless, the company will continue to support shoppers who are looking for convenient, fresh produce items with pre-washed, pre-cut snack packs.
“It’s exciting to see how much this program has grown over the past few years and to know that our brand is committed to doing what is necessary to move the dial on innovation,” said Larry Pierce, senior director research and development plant breeding at Duda Farm Fresh Foods.
Duda Farm Fresh Foods is a grower, shipper, processor and marketer of a wide range of fresh vegetables and citrus with primary locations in Florida, California, Arizona, Georgia and Michigan. The company is a wholly owned subsidiary of A. Duda & Sons, Inc., a family-owned, diversified land company headquartered in Oviedo, Fla.