Oct 20, 2021
FreshFacts on Retail Q2 2021 Report released by United Fresh

United Fresh Produce Association’s Q2 2021 issue of FreshFacts on Retail is now available. Sponsored by Mucci Farms, this issue reports that vegetable declines mainly drove produce trends in Q2, despite growing fruit dollars. However, volume sales declined across the board.

“A year-and-a-half into the pandemic, the new norm continues to evolve in response to changing dynamics,” said Miriam Wolk, United Fresh’s Vice President, Member Services. “Future growth opportunities lie in understanding consumers’ changing behaviors and leveraging this knowledge to cater to their diverging needs.”

In addition to measuring retail price and sales trends for the top 10 fruit and vegetable commodities, the report looks at broader Q2 2021 category performance data. Seasonal category deep dives feature bananas, broccoli, cherries and onions, with a year-to-year comparison of the last three years’ Q4 results to aid in planning for a successful Q4 2021. The report also includes a deeper dive into trends for salad kits.

Additional Q2 2021 highlights include:

  • Despite volume sales losses, six out of the top ten fruit categories grew dollars as prices increase
  • Except for cucumbers and packaged salads, dollar sales declined in the remaining top ten vegetables categories
  • Value added fruit continues to grow, rebounding from declines of the recent past
  • Quarterly sales of organic produce top $2.3 Billion, with fruit driving the growth
  • Salad Kits continue to grow, accounting for over 3 out of 10 dollars in packaged salads
  • Total produce household trips to the store are down 3.0 percent vs a year ago

As an added value, the United Fresh Retail-Foodservice Board and NielsenIQ Fresh will host a webinar to highlight key statistics and trends included in the Q2 2021 report. Featuring analysis from Lyndsey Abbott, Vice President – West Region, Nielsen, the webinar will take place on Oct. 26 at noon ET, providing an opportunity for participants to ask questions and participate in interactive audience discussion. Registration for the webinar is free of charge for all United Fresh and PMA members ($100 for non-members).

Registration is available at www.unitedfresh.org.

The FreshFacts on Retail report also measures retail price and sales trends for value-added, organic and other produce categories. The report is produced in partnership with NielsenIQ Fresh, with direction from the United Fresh Retail-Foodservice Board.

FreshFacts on Retail can be downloaded free of charge for all United Fresh and PMA members ($50 for non-members) on the United Fresh website. If you have questions, contact Miriam Wolk, United Fresh’s Vice President of Member Services Lyndsey Abbott.

The United Fresh Produce Association brings together companies across every segment of the fresh produce supply chain, including growers, shippers, fresh cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations. We empower industry leaders to shape sound government policy. We deliver the resources and expertise companies need to succeed in managing complex business and technical issues. We provide the training and development individuals need to advance their careers in produce. Through these endeavors, we unite out industry with a common purpose – to build long-term value for our members and grow produce consumption.

For more information, visit www.unitedfresh.org


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