Marketing
USHBC surveying industry members
The U.S. Highbush Blueberry Council (USHBC) wants to know what industry members think. The Folsom, California-based USHBC has launched a critical stakeholder survey as part of its 2026-2030 strategic planning process. “Your insights and experiences... more »
Sensory merchandising helps retail sales
The demise of in-person retail has been discussed for a long time, particularly with the rise of online shopping. However, purchasing fresh food may be the exception to the trend. We tend to use all... more »
Senate committee budget proposals would increase specialty crop funding
The U.S. Senate Committee on Agriculture, Nutrition, and Forestry has released legislative text detailing proposals for a massive budget reconciliation package that dials back some House-approved changes to Supplemental Nutrition Assistance Program (SNAP) benefits. The... more »
Understanding your market’s shoppers
Gathering customer data is vital for retail farm markets. It helps to understand customer preferences, enhance service offerings and refine marketing strategies to improve the customer experience. But what are the most effective data collection... more »
Bedner Growers: Popular South Florida agritourism, farm market destination
Agritourism and farm markets have helped Bedner Growers survive and expand as a South Florida vegetable growing operation in its fifth generation. Based in Boynton Beach, Florida, the Bedners grow a variety of vegetables, including... more »
Farm market challenges: Labor, input costs drive farm market pricing
Pressed by inflation, escalating input costs, labor availability and competition from other venues, it’s more difficult than ever for farm market operators to effectively price their products. The latest Fruit and Vegetable Growers News Farm... more »
Effective methods for collecting customer data
Understanding customer behavior and preferences is essential for the success of retail farm markets. By collecting valuable customer data, farm market owners can tailor their offerings, improve customer service and enhance their marketing strategies. Several... more »
Good Humus Produce’s community mindset
Good Humus Produce is a small, family-owned farm located in the picturesque Hungry Hollow valley of Northern California. Founded in 1976 by Jeff and Annie Main, the farm spans 30 acres of certified organic land... more »
Current Issue
Veg Connections: Heat-tolerant broccolini can integrate with clover living mulch
Farm market survey shows labor, input costs driving farm market pricing
Bedner’s: Popular South Florida agritourism, farm market destination
Organic Grower: Good Humus Produce’s community mindset
Workforce solutions: best practices
Ag Labor Review: Bridging the political divide
Farm Market & Agritourism: Effective methods for collecting customer data
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