Marketing
Blueberry assessment hike considered
The blueberry industry is debating increasing U.S. Highbush Blueberry Council (USHBC) assessments to fortify marketing and improve blueberries’ position in the marketplace. Fresh and processed fruit growers pay $18 per ton ($0.009 per pound). The... more »
Texas Watermelon Association refreshes website
The Texas Watermelon Association (TWA), a voice for watermelon growers and shippers across the Lone Star State, has refreshed its brand identity, including a bold new logo and redesigned website at texaswatermelons.com. As a top... more »
Rooted in community, growing with purpose
Great Lakes EXPO 2025 brings refreshed roundtables, local food trucks and stronger networking With more than 5,000 attendees, 800-plus booth opportunities and over 400 vendors, the Great Lakes Fruit, Vegetable and Farm Market EXPO and... more »
USHBC surveying industry members
The U.S. Highbush Blueberry Council (USHBC) wants to know what industry members think. The Folsom, California-based USHBC has launched a critical stakeholder survey as part of its 2026-2030 strategic planning process. “Your insights and experiences... more »
Sensory merchandising helps retail sales
The demise of in-person retail has been discussed for a long time, particularly with the rise of online shopping. However, purchasing fresh food may be the exception to the trend. We tend to use all... more »
Senate committee budget proposals would increase specialty crop funding
The U.S. Senate Committee on Agriculture, Nutrition, and Forestry has released legislative text detailing proposals for a massive budget reconciliation package that dials back some House-approved changes to Supplemental Nutrition Assistance Program (SNAP) benefits. The... more »
Understanding your market’s shoppers
Gathering customer data is vital for retail farm markets. It helps to understand customer preferences, enhance service offerings and refine marketing strategies to improve the customer experience. But what are the most effective data collection... more »
Bedner Growers: Popular South Florida agritourism, farm market destination
Agritourism and farm markets have helped Bedner Growers survive and expand as a South Florida vegetable growing operation in its fifth generation. Based in Boynton Beach, Florida, the Bedners grow a variety of vegetables, including... more »
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