Marketing
Wish Farms making a difference with berries
Wish Farms, based in Plant City, Florida, is an international berry grower, shipper and marketer, with its fourth generation actively engaged in its everyday operations. The multi-generational family business traces its roots to 1922. Founded... more »
From Seed to Store
When Banny Oakes started a produce stand in South Florida in the 1930s, he likely could not have foreseen that his no-frills business would grow into the largest independently owned agribusiness in the region. Under... more »
Understanding and addressing customer pain points
It's crucial to shift our focus from working “'in”' our business to working “'on”' our business. By doing so, we can grasp the customer's journey and identify potential pain points that may hinder their experience.... more »
Pennsylvania growers, farm markets recognized
At the Mid-Atlantic Fruit & Vegetable Convention, Pennsylvania’s vegetable and horticulture associations recognized industry leaders. During a Jan. 29 Pennsylvania Vegetable Growers Association (PVGA) annual membership meeting, PVGA leaders honored a longtime member with its... more »
University of Vermont conducting national agritourism survey
The deadline has been extended for participation in an agritourism survey. Agritourism operators are being encouraged to participate in a national survey on agritourism operations. The University of Vermont (UVM) is conducting a survey to... more »
Stevenson’s Strawberries
Stevenson’s Strawberries began with one acre and almost five decades later is one of the most popular strawberry and pumpkin farms in Wayne, Maine, now growing 130 acres. It was back in the late 1970s... more »
Measuring success with a marketing plan
I don't know about you, but I need a plan to get up in the morning. Without one, there is a good chance that not much gets done that day. If you own a business,... more »
Celebrating women in agriculture: Women in produce share experiences
Women are increasingly stepping into pivotal roles in the ag industry, challenging stereotypes and reshaping the industry. From small family farms to expansive commercial operations to leading at academic institutions, many women combine tradition with... more »
Current Issue
Mid-Atlantic honors: Pennsylvania growers, farm markets recognized
Weed control: Management critical for disease control
Wish Farms pioneers organics, marketing
Farm Market & Agritourism: Understanding and addressing customer pain points
Ag Labor Review: New administration brings ag policy changes
see all current issue »
