Marketing
MARCH: Crafting a strong value proposition for retail farm markets
One of the benefits of my work with Extension is that I get to visit a lot of markets. Every market is unique, and each one, either consciously or unconsciously, reflects its values and the... more »
Farm Market Pricing Survey wants operator input
Great American Media Services, which publishes Fruit Growers News and Vegetable Growers News, is seeking farm market operator input. Properly pricing farm market produce and goods can be tricky. In the 2025 Farm Market Pricing... more »
Chicago farm market’s success
Goebbert’s Farm, a northwest Chicago suburb farm market operation, has been selling fruits and vegetables since 1948. Goebbert’s Farm, based in South Barrington, Illinois, sells a large variety of fruit and vegetables, including cabbage, cucumbers,... more »
Farm Market & Agritourism: In Market: Getting ready for the farmers market season
In my great-grandfather’s diary of his farming activities, you will find entries for most Saturdays that say "In market." One can imagine what it took in the late 1800s to get ready to be "in... more »
GLEXPO bus tour: Fruit Ridge tour fostered farm market ideas, networking
GLEXPO bus tour: Fruit Ridge tour fostered farm market ideas, networking The Great Lakes EXPO Farm Market Bus Tour visited a half dozen Grand Rapids, Michigan, area locations featuring a variety of attractions, crops and... more »
Fresh Views: Individuals key to ag advocacy
The importance of having a seat at the table should not be unheeded or undervalued. Remaining diligent in advocating for farmer needs ensures that farmer voices are heard at the local, state and federal levels.... more »
Naturipe Farms’ Earth-first philosophy
Naturipe Farms, based in Salinas, California, has been a pioneering force in berry production since 1917. With origins as a marketing cooperative for strawberries, Naturipe has since transformed into a vertically integrated company owned by... more »
Email marketing strategies for farm businesses
There has been a lot of discussion about various marketing methods, particularly regarding social media. Social media is an important part of any business marketing strategy, but sometimes we get so focused on social media... more »
