Jul 26, 2018

Hazera showcases melon varieties in Spain

Hazera company showed off innovative melon varieties recently at the Watermelon & Melon days held in Murcia, Spain.

Hazera presented a range of watermelon sizes, from 1 to 6 kg, all focused on top internal qualities, such as intense red color, high crunchiness and excellent taste, together with fruit uniformity.  One extremely important innovation is PMR (Powdery Mildew) resistance in the new generation of personal watermelons. This genetic achievement is of great benefit to growers, and particularly to organic growers.

The event was attended by specialists from leading supermarket chains, fresh cut, companies, buyers, key growers and cooperatives.  Hazera exhibited boxes with fruits that had been harvested three, five or seven days before to enable visitors observing the real fresh-cut shelf life of several melons & watermelon varieties.

Among the melons Hazera presented, was its “Angel type” – a unique-tasting melon with special flavor resulting from a combination between a Galia & Ananas type with extended shelf life a, and a Golden Cantaloupe that offers unique attractiveness and taste.

All the fruits were presented side by side as exposed in supermarket conditions and in the field providing 2 points of view for each product.

Hazera’s headquarters are situated in Israel and The Netherlands, with subsidiaries in twelve countries and an extensive distribution network providing services in over 100 additional markets. Hazera is part of the Limagrain Group, an international agri-business and farmers’ cooperative based in France.