Dec 27, 2016
John Cochran joins Hollandia Produce as CEO

Hollandia Produce, a portfolio company of Mosaic Capital Partners, has named John Cochran as its new chief executive officer effective Nov. 14, 2016.

Cochran’s experience as a CEO of high-growth CPG businesses will serve as a springboard for Hollandia as it plans to accelerate growth in 2017, according to a company press release. He previously served as CEO of Ole Smoky Distillery and Pabst Brewing Company. In addition to his time as vice president of strategy at Roll International (now The Wonderful Companies), Cochran also held the positions of president and COO at FIJI Water.

Cochran will assume his new leadership role in place of Hollandia’s founder and long-time CEO Pete Overgaag, who will continue with Hollandia as executive vice president of innovation and corporate strategy. Mosaic Principal and Hollandia board member Ian Mohler spoke of the hire saying, “Pete built Hollandia into the leading hydroponic lettuce company, and we are excited about adding an individual with John’s track record to an amazing team as we focus on growing the Company.”

This change in leadership comes as the company celebrates one year of being 100 percent employee-owned through an Employee Stock Ownership Plan.


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