Jan 23, 2020

New Jersey ag division names Atchison to lead marketing, development efforts

New Jersey Secretary of Agriculture Douglas H. Fisher on Jan. 22 announced the appointment of Joe Atchison III, of Cherry Hill, as director of the New Jersey Department of Agriculture’s Division of Marketing and Development. Atchison has been with the NJDA since 2005.

“I am pleased to announce that Joe Atchison has accepted the position as Director of the Marketing and Development Division,” Secretary Fisher said. “He has extensive knowledge of the industry and has been an effective leader in the department in many capacities over the years. I know Joe has the creativity, drive and ability to lead the Marketing Division to even greater levels by building on the successes of past directors.”

Since 2013, Atchison has served as coordinator of Agricultural Development conducting outreach to many agricultural organizations throughout the state. He also has managed the development of creative messaging and marketing plans for the Jersey Fresh program. Atchison joined the New Jersey Department of Agriculture in 2005 as a Marketing Specialist supporting the Director of Marketing.

Atchison earned a Bachelor of Science degree from Rutgers University after majoring in Management and Marketing. He lives in Cherry Hill, Camden County with his wife, Mary Kay and two children, Katherine and Joe IV.

I look forward to continuing the relationships we have built over the years and working to develop new relationships with growers, producers, retailers and others crucial to the agricultural industry in the Garden State,” Atchison said. “Marketing and Development is essential in maintaining the high profile of New Jersey’s agricultural industry in a very competitive environment.  I thank Secretary Fisher and the State Board of Agriculture for this appointment and all of those who have supported me. I am fortunate to work with an experienced, knowledgeable team of great people. I have worked under two outstanding previous Directors and I hope to bring the best of them to the table while adding my own experience to the position.”

The Division of Marketing and Development plays a critical role in enhancing the markets of New Jersey farm products by developing and expanding markets, both here and abroad.

The Division provides regulatory and service programs to the agricultural community and the public.

The Bureau of Market Development and Product Promotion and the Economic Development section helps farmers access new markets, as well as working to improve bottom line efficiencies on the farm. Inspectors from the Bureau of Commodity Inspection and Grading ensure that the public receives quality produce, seafood, poultry and egg products.

The agricultural chemistry bureau inspects and certifies various fertilizers and feeds purchased by New Jersey farmers. The Equine Industry programs provide equine services as well as administer the Sire Stakes program.