OPN: Organic gains major market share as retailers expand assortments

Organic Produce Network (OPN) reports organic fresh produce sales in the U.S. showed steady growth across 2025, growing 6% to $10.6 billion.

Total volume also increased by 6.4% and organic sales levels rose at a pace nearly five times faster than conventional produce, which recorded 1.3% growth in sales and 0.9% growth in the total produce share volume. 

In response to increasing demand for organic options, growers and retailers are expanding their organic produce programs to capture a larger share of the basket among health-focused shoppers. Organic produce now accounts for 13% of total retail produce sales, 1% higher than in 2024, and 8% of overall produce volume, also 1% higher than the year prior. 

Organic Produce Network collaborated with Category Partners to deliver the annual organic produce industry report highlighting 20 high-performing categories.

Download the full report for a deeper dive into the top 20 performing categories, sales and volume growth by commodity, regional growth patterns and year-over-year trends.