Aug 3, 2021Sales of new Syngenta watermelon variety will benefit veterans’ groups
To mark National Watermelon Day on Aug. 3, Syngenta Vegetable Seeds has introduced a new seedless watermelon variety – Valor – developed to help growers maximize profitability.
Introduced in the 2022 growing season, for every new Valorplant sold through the Syngenta Full Count Plant Program, a portion of the proceeds will be donated to American veterans’ organizations through the National Watermelon Association (NWA). This initiative is being funded by Syngenta’s Full Count Plant Program, which provides Syngenta genetics to every major U.S. production region from preferred transplant producers.
“It’s an honor to be part of a charitable initiative that supports American veterans while also supporting American farmers with high-quality varieties,” John Reese Franklin, technical sales representative, Syngenta Vegetable Seeds and veteran sergeant in the U.S. Army, said in a news release. “I believe we have something special in this dynamic variety, and I look forward to seeing the donations Valor provides to American veterans’ organizations as well as the benefits for those who grow it, and ultimately,those who buy it.”
New variety to help growers maximize profitability
Valor is a 79-day maturity watermelon with a firm flesh, blocky fruit shape and a medium-dark green, pixelated rind. For an early-maturity variety, it’s demonstrated good field holding ability a higher fruit set and offers benefits, including intermediate resistance to Fusarium Wilt race 1 and Anthracnose race 1.
“Our work on disease resistance breeding and new variety development is helping growers maximize profitability,” says Javier Martinez-Cabrera, Head of the Americas, Syngenta Vegetable Seeds. “In addition to Valor, we’ve recently introduced other innovative new varieties like SP-7, a non-harvestable pollenizer that can maximize yield of seedless watermelons as well as traditional seeded pollenizers. This is just one more example of our focus on delivering unique varieties for growers.”
Valor follows upon Syngenta Vegetable Seeds’ recent introduction of popular varieties like Powerhouse and Summerlicous seedless watermelons along with the appearance, flesh firmness, field-holding ability and taste desired by retailers and consumers.
Partnering with NWA to support US watermelon growers
Syngenta’s teaming up with the NWA to support U.S. veterans. A percentage of Valor plant sales will be donated to NWA to support the organization’s veterans’ initiative. The two industry-leading organizations share a rich history and a common goal of promoting U.S. watermelon growers and driving innovation within the industry. Syngenta is a 2021 Platinum Sponsor of the National Watermelon Association.
“The NWA is thrilled to team up with a valued industry partner like Syngenta to raise money for two national veterans’ organizations,” says Bob Morrissey, Executive Director, National Watermelon Association. “Together, we can make an even bigger impact for those who have sacrificed so much for this country – and we couldn’t do it without the support of the watermelon growers who are at the heart of all we do.”
For more information about the Valor watermelon variety, contact your local Syngenta Vegetable Seeds technical sales representative. For details about the veterans’ initiatives, please contact the National Watermelon Association.
Syngenta’s Full Count Plant Program has been changing the way watermelon growers across the U.S. prepare for their season since 2002, when it established itself as the leading supplier of quality transplants in the watermelon industry. The Full Count Plant Program was designed to alleviate the challenges associated with germination, emergence and usable plants when transplanting crop to field; growers can expect to receive the “full count” of their plant order, with the simplicity and choice that comes with selecting plants grown by Syngenta’s leading transplant producers – all backed by the Full Count team expertise, guaranteed.
Syngenta Crop Protection and Syngenta Seeds are part of Syngenta Group, one of the world’s leading agriculture companies. Our ambition is to help safely feed the world while taking care of the planet. We aim to improve the sustainability, quality and safety of agriculture with world class science and innovative crop solutions. Our technologies enable millions of farmers around the world to make better use of limited agricultural resources.
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Photo at top: Valor watermelons.