May 22, 2012
Syngenta vegetable seed varieties united as one brand

Syngenta has announced that ROGERS, Synergene Seed & Technology and Pybas Vegetable Seed Company brand varieties are being transitioned to the Syngenta brand this calendar year.
The strengthened brand approach coincides with Syngenta’s recent integration of its crop protection, seed care, seeds and traits businesses into one brand.

The transition is intended to leverage the power of the Syngenta brand as an R&D innovator and leader in breeding, and eliminate market confusion from multiple brands, according to the company.

“Although the ROGERS, Synergene and Pybas logos and names will no longer appear on packaging and materials, Syngenta remains committed to delivering the same proven quality and performance in its varieties that you’ve come to know and trust for more than 135 years,” said Scott Langkamp, head of Vegetables for Syngenta in North America. “The rich history and strong reputation of ROGERS brand will be fully integrated as a significant component of and enhancement to the Syngenta brand.”

Syngenta will also continue to incorporate the range of proprietary germplasm and breeding and production capabilities that both Synergene and Pybas have brought to its lettuce offerings.

Syngenta foresees a one-year sellout period for packaging branded with the legacy company labels. During this transition period, all brands will be active in the market.

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