Syngenta’s YOOM tomato wins Fruit Logistica Innovation Award 2020

Syngenta’s new purple YOOM tomato has won the prestigious gold award at the industry-leading Fruit Logistica Innovation Awards 2020 in Berlin, Germany.

YOOM stands out as an innovation with its highly attractive purple color and its powerful sweet-sour balance for an umami taste. This new tomato variety brings another healthy food option to the consumer.

“These tomatoes are exactly what consumers are looking for in the grocery store: they are tasty, healthy and convenient,” said Erik Fyrwald, chief executive officer of Syngenta. “This is a fantastic achievement: it’s a win for consumers, Syngenta and the environment. Congratulations to the entire Syngenta Vegetable Team.”

The Fruit Logistica Innovation Award (FLIA) is presented annually at Fruit Logistica in Berlin, Germany. It honors outstanding innovations in the entire fruit and vegetable supply chain from production to the point of sale. It recognizes the ten best innovations in the international fresh fruit and vegetable industry.

“Winning this award is recognition of Syngenta’s commitment to innovation to meet growers’ needs to grow healthy, and delicious, vegetables which consumers want to buy,” says Jeremie Chabanis, Syngenta Value Chain Lead EAME.

YOOM is also recognized for its pioneering packaging, sourced from cardboard produced from sustainably managed forests which embraces consumers’ requirements for more sustainability in the grocery market.

YOOM tomatoes are currently available in Australia, Belgium, Denmark, France, Greece and Spain; distribution will begin soon in markets such as Austria, Canada, Germany, Switzerland, United Kingdom and the United States.

Production continues to grow and reach new markets around the world.