Aug 22, 2019Wish Farms’ ‘Superhero Summer’ campaign benefits Feeding America
Berry grower/marketer Wish Farms recently reported back on the results of its summer of work with the nonprofit Feeding America.
“The ‘Superhero Summer’ campaign was a great success on many levels. We reached a nationwide audience of over 1.1 million, with over 2.1 million impressions on Instagram. These results are even sweeter knowing that the campaign directly supports Feeding America’s mission to end hunger,” said Wish Farms’ Marketing Coordinator Hailey Clark.
For each Instagram engagement (like, tag and follow) on the campaign posts, Wish Farms donated a meal* to help families in need. “The efforts of our Instagram community have led to 50,000 meals donated to our local foodbank,” said Clark.
The posts ran from June 12-Aug. 12, featuring Graphic Interchange Format (GIFs) of Wish Farms’ growers in various, comedic superhero poses. The campaign was a spin-off from a video the company released last winter. They recognized their growers with the slogan: “Farmers: Real-Life Superheroes. Saving the World by Feeding the World.”
In an effort to reach a wider audience, Wish Farms teamed up with Isabel Reis Laessig, of Sunday Supper: “We carefully chose twenty-five influencers in the lifestyle, food, parenting, and health and wellness segments. You could feel their enthusiasm in every fun and creative post. They engineered an incredible amount of excitement with their Instagram audiences by giving back and doing good in our world. Their audiences loved being a part of the success of the campaign.”
The campaign rallied employee involvement, with teams of Wish Farms staff volunteering at the Feeding Tampa Bay distribution hub. The company’s commitment to social responsibility provides the opportunity to its employees to volunteer during working hours.
Wish Farms is continuing the effort to fight hunger. For each Berry Lover email signup on their website the company will donate one meal to Feeding America.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. One in eight people face hunger in America, including more than 12 million children.
Wish Farms, founded in 1922 and third-generation owned, is a year-round supplier of strawberries, blueberries, blackberries and raspberries growing both conventional and organic varieties. Nationally recognized for innovation, Wish Farms utilizes How’s My Picking?, a patented tool for traceability to ensure quality by tying consumer feedback to specific information from each day’s harvest. For more information, please visit www.wishfarms.com.
Sunday Supper has become the “voice” of some of the most recognizable national and international brands in the Food and Wine Industry. The heart and soul of Sunday Supper Media has been in creating strategic marketing collaborations with brands whose goals and values align with their mission: to bring families together in the heart of the kitchen. For more information, please visit: www.sundaysuppermovement.com
Feeding Florida is the state’s leading organization in the fight to end hunger. Our statewide network unites 12-member food banks to provide a healthy, adequate, and consistent food supply to every community every day. Feeding Florida member food banks support more than 2,300 local charitable agencies, which provide food directly to individuals and families in need to ensure a hunger-free Florida. Feeding Florida is a unified voice regarding hunger and food insecurity by focusing on each community’s needs. Feeding Florida’s member food banks include: All Faiths Food Bank, America’s Second Harvest of the Big Bend, Inc., Bread of the Mighty, Feeding Northeast Florida, Feeding South Florida, Feeding Tampa Bay, Feeding the Gulf Coast, First Step Food Bank, Florida Gateway Food Bank, Harry Chapin Food Bank of Southwest Florida, Second Harvest Food Bank of Central Florida, and Treasure Coast Food Bank.
Feeding America is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 46 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry.