Marketing
Survey shows … inflation, competition factor in farm market pricing
Farm costs, inflation and competitors’ strategies influence how farm markets across the U.S. price their commodities and food items. This year’s Fruit Growers News Farm Market Pricing Survey shows what leading farm marketers across the... more »
G&R Farms releases Vidalia onion cookbook, partners with cornhole group
Third-generation Vidalia onion grower G&R Farms is partnering with the American Cornhole Organization. The promotion includes a cookbook, “Acing Summer Flavors,” and will culminate in an online showcase of athlete profiles at the American Cornhole... more »
Farm Bureau Ag Innovation Challenge deadline bumped
The American Farm Bureau Federation and Farm Credit have extended the deadline for the 2024 Farm Bureau Ag Innovation Challenge. Now in its 10th year, this national business competition showcases U.S. startup companies developing innovative solutions... more »
Farm Market & Agritourism: Build a value ladder and they will climb
What is a value ladder? Here is a definition on www.mightynetworks.com: “A value ladder is a marketing term to describe a relationship between a brand and a customer in which, as a brand adds more... more »
NWPB promotes marketing achievements
The National Watermelon Promotion Board (NWPB) has released the findings of a new study that shows how the organization’s marketing activities help shape the demand for watermelons. The study, conducted with research partner Armada Corporate... more »
2022 organic food sales hit record $61.7 billion
Organic food sales in the U.S. topped $60 billion for the first time in 2022, almost doubling 2021’s growth and now accounting for 6% of total food sales in the nation. The 2023 Organic Industry... more »
IFPA connects school districts, produce suppliers
The International Fresh Produce Association (IFPA) coordinated a School Foodservice Partner X-Change in early May to connect produce companies with K-12 school menu planners from 15 of the largest U.S. school districts. The Partner X-Change... more »
Ocean Mist expects strong spring artichoke season
Despite California’s rain storms and saturation of fields, Ocean Mist Farms is expecting a favorable 2023 spring crop of artichokes from their northern California growing region in Castroville, California. “The storms that devastated parts of... more »
