Marketing
Watermelon board to present consumer research
The National Watermelon Promotion Board will present its 2022 Watermelon Consumer Research Findings on Nov. 15. The NWPB and its consumer research partner, Aimpoint Research, will review consumers’ attitudes and awareness toward watermelon and compare... more »
USDA appoints fruit, vegetable industry advisory committee members
The U.S. Department of Agriculture has appointed 25 industry representatives to serve on the Fruit and Vegetable Industry Advisory Committee. The reappointed and newly appointed members will serve two-year terms beginning immediately and ending in... more »
Reserve your spot on the EXPO Farm Market Bus Tour
The Great Lakes Fruit, Vegetable & Farm Market EXPO is near, which means it’s time to register for the annual Farm Market Bus Tour. Six educational stops await tour participants on Monday, Dec. 5, the... more »
Recipients of 2022 Farm Credit MarketMaker Innovation Awards announced
Champaign, Illinois — The 2022 Farm Credit MarketMaker Innovation award winners were recognized at the National Agricultural Marketing Summit in Pensacola, Florida on October 24, 2022. Awarded for the 12th consecutive year, the Innovation Award... more »
New Produce Industry Leadership Program Class announced
The International Fresh Produce Association (IFPA) has announced the members of the 2022-23 Produce Industry Leadership Program Class 27. IFPA introduced the 12 members of Class 27 during The Global Produce & Floral Show in... more »
IFPA’s State of the Industry: This not for the ‘faint of heart’
Despite the remnants of the global pandemic and emergent challenges like inflation, labor, and extreme climate events, International Fresh Produce Association CEO Cathy Burns urged Global Produce & Floral Show guests to capitalize on the... more »
Mid-Atlantic convention features Growing Farmers leader
A grower entrepreneur will be the keynote speaker for the 2023 Mid-Atlantic Fruit and Vegetable Convention. The show has also released information on its grower-oriented educational sessions. Michael Kilpatrick, who runs the online farmer education... more »
Misionero names Hana Mohsin East Coast national sales manager
Misionero, a major grower of organic and conventional leafy greens, has promoted Hana Mohsin to East Coast national sales manager. Previously, she was marketing specialist. Mohsin will be responsible for supporting and growing Misionero’s retail... more »
Current Issue
Ohio grower finds direct sales financially, personally satisfying
Pest, disease damage expected, harvest impacts uncertain
Survey shows … inflation, competition factor in farm market pricing
Taking control: CA storage for asparagus extends season
Steam, chemicals offer weed and pathogen control options
Ionized gas used for food safety
Precision Ag: It’s all about meeting the needs of each plant
Seven takeaways from benchmark survey of markets
Ag Labor Review: Grower concerns help shape NCAE’s mission
see all current issue »
