Marketing

Registration opens for SE Regional growers conference

Registration is open for the Southeast Regional Fruit and Vegetable Conference. The event, scheduled for Jan. 11-14 in Savannah, Georgia, is marketed as the largest educational conference and trade show in the southeastern U.S. that... more »

May to bring first Michigan AgriTourism Summit

Recognizing the importance and value of agritourism to the state of Michigan, agritourism promoters are publicizing the inaugural Michigan Agritourism Summit. The event is scheduled for Wednesday, May 8 at the Hagerty Center in Traverse... more »

AI, advocacy trends focus of IFPA State of the Industry talk

Citing a host of challenges facing the global fresh produce and floral community, International Fresh Produce Association’s (IFPA) head emphasized action and advocacy as the vehicles through which the organization and its members will overcome... more »

Produce woman honored by IFPA

The International Fresh Produce Association (IFPA) has named Raina Nelson, a well-known global tree fruit and produce industry figure, as the 2023 winner of the Frieda Rapoport Caplan Women’s Catalyst Award. ... more »

Enza Zaden fortifies Central American presence

Enza Zaden has conducted business since 2011 in Central America as an export region managed by Enza Zaden Export B.V. in the Netherlands and supported by a dedicated regional sales team. This approach has fostered... more »

Organically Grown Co. launches ‘Organic is the Answer’ campaign

Organically Grown Co., an Oregon produce distributor, has created a public service announcement-styled campaign with calls to action for consumers and retailers to promote the organic sector. “Organic is the Answer,” which provides resources for... more »

Organic advances protected in bipartisan House bill

Despite the chaos of the U.S. House of Representatives, a bipartisan effort is underway to ensure organic standards continuously evolve and improve. H.R. 5973, the Continuous Improvement and Accountability in Organic Standards Act (CIAO) 2023,... more »

Marketing agency adds USDA grant writing to services

Moxxy Marketing has worked with multiple specialty crop commodity groups to submit applications and obtain funding through USDA Agricultural Marketing Service (AMS) grants. AMS grants are designed to fund projects “that enhance the marketability and... more »