Marketing

Nestlé study: French fries are toddlers’ top vegetable

More than a quarter – 27 percent – of young children do not consume a single serving of vegetables during the day, according to the Feeding Infants and Toddlers Study (FITS). Among the toddlers who... more »

Tour de Fresh plans 2019 ride for Salad Bars to Schools

Tour de Fresh, presented by The California Giant Foundation, has begun planning its fall 2019 bike ride for charity, which will take place along the majestic Big Sur Highway One, California. Tour de Fresh each year... more »

New topics abound at EXPO farm market program

If you enjoyed the pre-conference farm market tour in past years, you’ll be glad to know it’s back at this year’s Great Lakes Fruit, Vegetable and Farm Market EXPO on Dec. 3, the day before... more »

Watermelon samples provided at 2018 Marine Corps Marathon

Athletes at the 2018 Marine Corps Marathon (MCM) were rewarded with fresh, hydrating watermelon upon crossing the finish line. As an event sponsor, the National Watermelon Promotion Board (NWPB) provided 48,000 samples of watermelon. Each... more »

Creating a fall community tradition through your market

Twenty-nine years ago, Helen Huitink and her late husband, Dave, started Pumpkinland, an annual event on their farm... more »

Florida’s tomato industry threatened under new trade deal

In Florida, where produce like tomatoes rely on a domestic market, growers are finding the new trade deal announced recently, dubbed the United States-Mexico-Canada Agreement, didn't include any protections from cheaper produce coming from Mexico.... more »

Ocean Mist Farms tries fall flavor promotion for artichokes

Ocean Mist Farms’ fall consumer promotion is encouraging incorporate artichokes and Season and Steam products into their meals this fall. The strategy includes a Fall Flavor Giveaway sweepstakes, food influencers and brand ambassadors, geo-targeted mobile couponing technology,... more »

Global Plant Genetics gets licensing deal for UC Davis strawberries

The University of California has entered into a master agreement with Global Plant Genetics, Ltd., (GPG) based in Norfolk, England, for the sublicensing of new strawberry varieties in selected countries within Europe, the Mediterranean and... more »


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