Marketing

2021 produce sales pass 2020 in dollars; volume declines

The fourth quarter of 2021 was disrupted by high levels of COVID-19 cases, high inflation and continued supply chain disruption. “Americans are very aware of inflation, with 43% perceiving prices to be a little higher... more »

Consumer marketing effort set by Georgia Fruit and Vegetable Growers Association

The Georgia Fruit and Vegetable Growers Association (GFVGA), announced Jan. 11 the 2022 consumer-focused marketing plan, Every Bite Count! The goal of this new marketing plan is to educate consumers on the impact and importance... more »

USITC report cites effect of imports on US seasonal cucumber market

The U.S. International Trade Commission (USITC) on Jan. 7 released its report concerning the effect of imports on the U.S. seasonal cucumber market, with a focus on the U.S. Southeast region. The investigation, Cucumbers: Effect of... more »

Michigan carrot producers unanimously approve program changes

Michigan’s carrot producers voted to approve the proposed amendments to the Michigan Carrot Industry Development Program, Michigan Department of Agriculture & Rural Development Director Gary McDowell announced Jan. 5 The Program, established under the Agricultural... more »

CBP withholds release order on tomatoes produced by farm in Mexico

Since Oct. 21, U.S. Customs and Border Protection (CBP) officers at all U.S. ports of entry have detained fresh tomatoes produced by the tomato farm Agropecuarios Tom S.A. de C.V., and Horticola Tom S.A de... more »

USDA, DOJ pledge to protect against unfair, anticompetitive acts

Speaking at a White House event focused on competition in agriculture, Secretary of Agriculture Tom Vilsack and Attorney General Merrick B. Garland expressed their shared commitment to effectively enforcing federal competition laws that protect farmers,... more »

Vegetable sales growth returned to positive territory in November

November 2021 picked up where October left off: grocery shopping and food consumption patterns remained in flux, especially as holiday purchases started much earlier. IRI, 210 Analytics and the Produce Marketing Association (PMA) have teamed... more »

Indoor farm Square Roots unveils new brand identity

Square Roots, a technology-enabled indoor farming company, debuted Dec. 15 a new brand identity that represents the company’s mission to responsibly bring locally grown food to people in cities around the world, all year round.... more »