Marketing

BrightFarms adds salad kits to product lineup

Irvington, New York-based BrightFarms, a supplier of indoor-grown leafy greens, today announced the launch of “Crunch Kits,” a premium new salad kit option. Two initial kit varieties, Chickpea Caesar and Sunny Bacon, will be available... more »

Connecting growers, marketers brings honor to Virginia MarketMaker

It doesn’t take much effort to order an item off a restaurant menu or choose a piece of produce from the supermarket. For many these days, it’s as simple as downloading an app and waiting... more »

2022 Live Local: Food & Farmers Market Conference planned in Illinois

Illinois Farm Bureau (IFB), in partnership with the Illinois Farmers Market Association (IFMA), will host the 2022 Live Local: Food & Farmers Market Conference on March 23-24 at the Embassy Suites in East Peoria, Illinois.... more »

Office of Agritourism at USDA proposed in new legislation

House of Representatives Dan Newhouse, R-Washington, and Jennifer Wexton, D-Virginia, recently introduced the "Accelerating the Growth of Rural Innovation and Tourism Opportunities to Uphold Rural Industries and Sustainable Marketplaces (AGRITOURISM) Act." The bill would create an... more »

Do’s and don’ts for selling at farmers’ markets

I've observed and confirmed with various market associations in the country that there is a demand for more produce vendors at many farmers’ markets. Since the pandemic's beginning, many produce growers have dropped out of... more »

US organic produce sales top $9B in 2021, up 5.5%

Organic fresh produce grew sales by 5.5% in 2021, topping $9 billion for the first time, and outpacing conventionally grown produce in year-over-year gains in both sales and volume, according to the 2021 Organic Produce... more »

New consumer food insights show rise in ag ‘channels’

As part of the Local and Regional Food Systems Response to COVID-19 project, in the fall of 2020 a team of researchers conducted a national survey of over 5,000 households. The survey provides important insights... more »

National Watermelon Promotion Board seeks directors

The National Watermelon Promotion Board (NWPB) will hold a nomination teleconference on Wednesday, Feb. 16, 2022 at 8 a.m. (PT) for district 4 and Wednesday, Feb. 16, at 10 a.m. (PT) for district 5 to nominate qualified watermelon producers and watermelon handlers to... more »