Category: Marketing
Organic standards experts fight fraud, advocate for industry
Respected organic industry advisors and specialists Gwendolyn Wyard and Kim Dietz have launched Strengthening Organic Systems LLC.
Global Produce & Floral Show registration opens
Registration is now open for the Global Produce & Floral Show, featuring business-building speakers, networking opportunities and a large expo floor.
USDA names OTA as national partner in organic initiative
The USDA has chosen the Organic Trade Association (OTA) as a national partner for the Transition to Organic Partnership Program, part of an initiative to provide direct support and technical assistance to producers.
Seven takeaways from benchmark survey of markets
Penn State Extension’s Farm Markets team works with a Farmers Market Promotion Program (FMPP) grant from the USDA-Agricultural Marketing Service (AMS).
Specialty crop groups sign on to UK trade act
UNITED Act Undertaking Negotiations on Investment and Trade for Economic Dynamism Act Specialty crops UK trade
Enza Zaden celebrates breeding success stories
Since 1938, Enza Zaden has been expanding the reach of its seed breeding to include countries all over the world.
USDA trade mission to Japan features potatoes
Alexis Taylor understands the importance of potatoes. Taylor, USDA Under Secretary for Trade and Foreign Agricultural Affairs, is the former head of the Oregon Department of Agriculture.
Specialty crop groups outline Farm Bill requests
A group of speakers representing the specialty crop industry told a U.S. Senate subcommittee their Farm Bill 2023 request, including a workable crop insurance program, research funding, and focus on organics and trade.
IT firm honored for volunteer efforts
A global IT and engineering service firm that developed a charitable seed to table initiative has been recognized for its service.
Watermelon activity guide encourages children’s healthy eating
National Watermelon Promotion Board NWPB children’s activity guide
Frey Farms’ Sarah Frey appointed to advise House Committee on Agriculture
Frey Farms Sarah Frey House Committee on Agriculture
PA growers approve continuing vegetable marketing, research program
Pennsylvania Vegetable Marketing and Research Program PVMR Pennsylvania Vegetable Growers Association
Growers to be harmed by House agriculture appropriations bill cuts, IFPA warns
The International Fresh Produce Association IFPA House Appropriations Subcommittee on Agriculture nutrition benefits WIC
Survey shows … inflation, competition factor in farm market pricing
Farm costs, inflation and competitors’ strategies influence how farm markets across the U.S. price their commodities and food items.
G&R Farms releases Vidalia onion cookbook, partners with cornhole group
Third-generation Vidalia onion grower G&R Farms is partnering with the American Cornhole Organization.
Farm Bureau Ag Innovation Challenge deadline bumped
The American Farm Bureau Federation and Farm Credit have extended the deadline for the 2024 Farm Bureau Ag Innovation Challenge.
Farm Market & Agritourism: Build a value ladder and they will climb
What is a value ladder? Here is a definition on www.mightynetworks.com: “A value ladder is a marketing term to describe a relationship between a brand and a customer in which, as a brand adds more and more value to a customer, the customer is willing to spend more. In some cases, this may be a growing relationship of trust that leads to one final high-ticket sale.”
NWPB promotes marketing achievements
National Watermelon Promotion Board NWPB
2022 organic food sales hit record $61.7 billion
Organic food sales organic produce