Marketing

Viva Fresh Open Golf Tournament to raise money for scholarships

This year’s Viva Fresh Open charity golf tournament will posthumously honor Ken Martin, founder of Rio Queen Citrus. The Ken Martin Viva Fresh Open will be held over two consecutive days on Thursday afternoon April... more »

Supplemental American Rescue Plan funding available

The U.S. Department of Agriculture (USDA) has announced supplemental American Rescue Plan Act funding for the Local Agriculture Market Program (LAMP). The program will receive a total of $130 million in supplemental American Rescue Plan... more »

Boosting technology in fresh industry aided by IFPA accelerator

International Fresh Produce Association (IFPA) has launched the Fresh Field Catalyst, an accelerator program, to attract start-up, scale up and international technology solution providers interested in entering the global produce market. “As we move towards... more »

Michigan potato growers unanimously approve continuation referendum

Michigan’s potato growers have approved a referendum to continue the Michigan Potato Industry Commission. The Michigan Potato Industry Commission was designed to promote the potato industry through research, promotion, advertising, and market development and expansion.... more »

‘The Last Harvest,’ award-winning film, to be part of watch party

Driscoll’s award-winning documentary, “The Last Harvest,” is heading to the big screen at the SXSW film festival, giving viewers a rare glimpse into the critical labor shortage problem in the agricultural industry – and the challenges... more »

Major marketing campaign launched by California Strawberries

In time for National Strawberry Day, California Strawberries is set to amplify strawberries and their many health benefits via the new year-long, consumer-focused campaign ‘Love, Strawberries.’ Inspired by the love and the care the heart-healthy... more »

‘There’s no doubt in my mind that (organic) will keep growing’

With sales of organic fresh produce continuing to grow, farmers say they remain optimistic about their market prospects, even as they face a potentially challenging season complicated by drought, shifting demand and higher costs. The... more »

Strawberry wholesale distribution agreement signed by Affinor Growers

Affinor Growers Inc. announced Feb. 15 that it has signed a non-exclusive agreement with Berrymobile Fruit Distribution Inc. for the distribution of Affinor’s strawberries. Berrymobile is a Vancouver, British Columbia-based-distribution company that supports and promotes... more »