Marketing
SCFBA applauds bipartisan legislation on farm bill priorities
The Specialty Crop Farm Bill Alliance, a national coalition of more than 200 specialty crop organizations representing growers of fruits, vegetables, dried fruit, tree nuts, nursery plants and other products, this week endorsed legislation that... more »
Vidalia Onion Committee pairs with Certified Angus Beef
The Vidalia Onion Committee (VOC) is partnering with Certified Angus Beef for a social media content series aimed at helping at-home chefs level-up their grilling. Launching this summer, Vidalia onion fans and Certified Angus Beef... more »
First direct-to-retail supply chain program started by ProducePay
ProducePay is partnering with a table grape grower to start what ProducePay calls the fresh produce industry’s first-of-its-kind direct-to-retail supply chain program, according to a news release. ProducePay’s platform will help Four Star Fruit, one... more »
Connecting Growers Through the Digital Market Space
Great Lakes EXPO to feature 'Fancy Lady Cowgirl' Courtenay DeHoff To maintain a thriving business, growers and farm marketers have a number of resources available to them: social media, trade shows, trade publications and —... more »
Misionero celebrates 50th anniversary
Leafy greens grower Misionero, which markets organic and conventionally grown produce, is celebrating its 50th anniversary. Founded in 1973 by Floyd Griffin, Misionero has a deep-rooted history and commitment to organic practices, offering organic products... more »
Potato stats yearbook released
The newest report about the potato industry has been released. The 2023 edition of the Annual Potato Yearbook, which highlights the progress on National Potato Council’s (NPC) national legislative, regulatory and marketing priorities, is now... more »
Braga Fresh introduces organic salad blends, kits
Braga Fresh is launching two vegan salad kits and three salad blends under its Josie’s Organics brand at the Organic Produce Summit. Braga Fresh is a sponsor of the summit, July 12-13 in Monterey, California,... more »
Michigan asparagus group counts 2023 season successes
As the Michigan asparagus season ends, retail promotions, a new website, social promotions and a giveaway collaboration mark key highlights of the 2023 season, according to the Michigan Asparagus Advisory Board (MAAB). The season kicked... more »
