Marketing

American Rescue Plan technical assistance program accepting grant applications

The U.S. Department of Agriculture is accepting grant applications for the American Rescue Plan (ARP) Technical Assistance Investment Program to provide historically underserved farmers, ranchers and forest landowners technical support in accessing USDA programs and... more »

TX1015 Sweet Onion marketing campaign to raise consumer brand awareness

The Texas 1015 Sweet Onion (TX1015) marketing campaign is celebrating the start of the second year of its historic marketing program. This program focuses its efforts directly on American consumers to increase awareness of the... more »

Florida tomato growers bolstered by decision on imported product

U.S. Senator Marco Rubio (R-FL) released a statement March 11 after the U.S Department of Commerce rejected a request by importers of Mexican tomatoes to exempt certain greenhouse-grown specialty tomatoes from the 2019 U.S.-Mexico Tomato Suspension Agreement,... more »

Harris Seeds’ ‘Sunflowers for Ukraine’ to aid Ukrainian relief

As the situation in Ukraine worsens, sales of sunflower seeds could help war relief efforts. Seen all across Ukraine’s countryside, sunflowers have become the country’s unofficial national flower. Since the start of the Russian invasion,... more »

Viva Fresh Open Golf Tournament to raise money for scholarships

This year’s Viva Fresh Open charity golf tournament will posthumously honor Ken Martin, founder of Rio Queen Citrus. The Ken Martin Viva Fresh Open will be held over two consecutive days on Thursday afternoon April... more »

Supplemental American Rescue Plan funding available

The U.S. Department of Agriculture (USDA) has announced supplemental American Rescue Plan Act funding for the Local Agriculture Market Program (LAMP). The program will receive a total of $130 million in supplemental American Rescue Plan... more »

Boosting technology in fresh industry aided by IFPA accelerator

International Fresh Produce Association (IFPA) has launched the Fresh Field Catalyst, an accelerator program, to attract start-up, scale up and international technology solution providers interested in entering the global produce market. “As we move towards... more »

Michigan potato growers unanimously approve continuation referendum

Michigan’s potato growers have approved a referendum to continue the Michigan Potato Industry Commission. The Michigan Potato Industry Commission was designed to promote the potato industry through research, promotion, advertising, and market development and expansion.... more »