Marketing

Applewood Fresh Growers expands into asparagus

Sparta, Michigan’s Applewood Fresh Growers is expanding into fresh asparagus. Nick Mascari, president at Applewood Fresh, said the move is part of the company’s strategic plan to diversify. Applewood is a grower, packer, shipper and... more »

Increase of $17.8M in sales seen in Taste NY program

Taste NY sales increased to a record $17.8 million in 2018, according to information provided by the office of New York Gov. Andrew M. Cuomo. Total gross sales of New York products from Taste NY... more »

Driscoll’s, Val Verde, Alpine Fresh honored by Whole Foods

Whole Foods Market has announced the winners of the seventh annual Supplier Awards, which honor suppliers that embody the company’s mission and values through their proven commitment to quality, environmental stewardship, organic integrity, innovation and... more »

Value-added products boost Mud Lake Farm’s revenue

To a grower, a value-added product means a crop plus processing and packaging – but such products also may add revenue to the farms themselves. That’s the working theory at Mud Lake Farm south of... more »

lef Farms introduces new crisp baby greens

On the heels of launching its Fusion blend just a few short months ago, Loudon, New Hampshire-based lef Farms (pronounced "leaf") is excited to introduce another unique leafy green to the market, called Crisp. Touted... more »

Processed products, online sales spur success

The gentle curving of Lake Huron around the Thumb region of Michigan puts Port Austin on the tip of a peninsula, and summer tourism is big. “A lot of people from the metro Detroit area... more »

California Giant Berry Farms create store-finder webpage for consumers

California Giant Berry Farms recently added a new software tool within their website helping shoppers to find California Giant brand berries at nearby stores. The new product locator widget allows shoppers to simply enter their zip code... more »

Food leftovers put to good use by business partners

Up to 40 percent of crops grown in the United States never make it to market, but two North Carolina entrepreneurs are finding ways to create healthy foods out of what would otherwise be wasted.... more »


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P.O. Box 128
Sparta, MI 49345
616.887.9008
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