Marketing

Farmers’ markets seeing uneven recovery in California

Farmers' markets have long drawn thousands of shoppers during peak summer season for many crops. But growers say the pandemic upset that trend and its impacts linger, even as markets ease COVID-19 restrictions and try... more »

Florida Tomato Exchange cites ‘erroneous claims’ by FPAA

Despite "erroneous claims "by the Fresh Produce Association of the Americas, the Florida Tomato Exchange hasn’t proposed any changes to the Tomato Suspension Agreement. "The Florida Tomato Exchange (FTE) is only asking the Commerce Department to... more »

US fresh produce sales remain ahead in first half of 2021

The first half of 2021 is on the books and 210 Analytics, IRI and the Produce Marketing Association partnered to understand how fresh produce performed relative to 2020 and 2019. The first half of 2021... more »

Alabama farmers linked to local groceries with Sweet Grown initiative

Sweet Grown Alabama has launched an effort to help the state’s farmers sell more produce in local grocery stores. The nonprofit foundation, which promotes Alabama’s farming industry, is working with the U.S. Department of Agriculture, the Alabama... more »

Multiple factors shape 2021 vegetable crop

Quirks of weather, pandemic and trade are shaping the year being experienced by vegetable growers throughout the country. Statistics and officials paint a picture of a resilient industry facing challenges in the current season. USDA... more »

OPS keynote presentations headlined by Albertson’s co-chairman Jim Donald

Jim Donald, Albertson’s co-chairman, will be a featured keynote presenter at the fifth annual Organic Produce Summit (OPS), joining retail industry veteran Kevin Coupe for a provocative and engaging conversation about the future of the... more »

Retail demand for fruit and vegetables remains ‘robust’

While many aspects of the shopping trip have started to normalize, the weekly consumer demand for fresh fruits and vegetables continues to be robust compared with the 2019 pre-pandemic baseline. According to the May wave... more »

2021 Farm Fresh Directory is a guide to Colorado-grown products

As Coloradans look forward to returning to typical summer activities, farmers’ markets and fresh produce stands are once again becoming the top destinations for outdoor excursions. The Colorado Department of Agriculture’s 37th annual Colorado Farm... more »

Current Issue

Old Dominion Organic Farms has tobacco history, organic is the future

Pythium in cucurbits: Temperature decides species

Small grower goes big in sustainable packaging effort

Getting started with greenhouse tomatoes is EXPO topic

Meet the Fruit & Vegetable 40 Under Forty Class of 2021

Farm Market column: Seek a brand that builds positive customer response

Notes from the Farm column: Machine maintenance proceeds amid world’s woes

National Council of Agricultural Employers column: A show of hands outlines US farm labor trends

see all current issue »

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