Category: Marketing
Evaluating farm marketing channels helps farmers build strong strategies
Learn how evaluating farm marketing channels helps farmers balance profits, labor and quality of life with strategies for long-term success.
Arizona leafy greens month celebrated
To mark the start of their harvest, Arizona growers and shippers are celebrating the 12th annual Arizona Leafy Greens Month.
Annual Farm Market Bus Tour stops are released
The Farm Market Bus Tour 2024 provides an in-depth experience that takes growers to five West Michigan farm markets.
IFPA responds to presidential election
The International Fresh Produce Association (IFPA) is poised to collaborate with new U.S. leadership on fresh produce initiatives.
Naturipe Farms increases Sunshine State strawberry production
Naturipe Farms is expanding its strawberry holdings in the Sunshine State.
IFPA global produce show a “Force for Fresh” in Atlanta
IFPA’s recent global produce show was a “Force for Fresh.”
Avoid these common mistakes in direct-to-retail vegetable marketing
Learn key direct-to-retail vegetable marketing strategies by avoiding mistakes in audience targeting, branding, SEO, and customer experience.
Specialty Crop Farm Bill Alliance urges congressional action
Congressional lawmakers are hearing from the Specialty Crop Farm Bill Alliance (SCFBA) about the importance of supporting of specialty crop growers in the farm bill.
USDA plans data users confab
USDA has scheduled its biannual data users meeting.
USDA provides organic market development grants
The U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service is providing organic market development grants.
Editor’s Letter: Food safety, harvest and a new focus are all in the forefront
Welcome to Vegetable Growers News’ (VGN) food safety issue, which highlights postharvest steps growers are taking to ensure the crop safety.
Sweet corn movement declines
USDA’s Specialty Crops Market News Federal and State Market News Service reported seasonal sweet corn movement declines.
U.S. land prices stable with regional shifts’ opportunities, risks
Despite land values reported as stable nationally, regional shifts are creating new opportunities and risks while nationally.
Managing increased customer traffic at your farm market
Managing increased customer traffic at your farm market is important. Read how proper management can increase sales.
Organic Month celebrated
September is being promoted by the organic industry as Organic Month.
Young Farmers react to USDA discrimination financial payments
National Young Farmers Coalition, a group that represents young farmers, is reacting to USDA discrimination financial payments.
Ladies to take center stage at IFPA Global Produce show
Female leadership will be a big focus at this fall’s International Fresh Produce Association (IFPA) Global Produce & Floral Show.
Markon annual summit attracts foodservice customers
A foodservice cooperative’s annual summit attracted customers.
Wish Farms promotes staffer to COO
Wish Farms, a grower and shipper of strawberries, has promoted James Peterson to chief operating officer.