Marketing
Report: Cost of Thanksgiving dinner declines
Cooking a Thanksgiving feast for friends and family will cost less than last year, but will still be more expensive than before the pandemic. The American Farm Bureau Federation’s (AFBF) 39th annual Thanksgiving dinner survey... more »
Choosing the right market channel
As diversified farmers, we must master not only the production requirements for each of our products but also the strategies for effectively marketing them. The decision on how to sell our products is as crucial... more »
Arizona leafy greens month celebrated
To mark the start of their harvest, Arizona growers and shippers are celebrating the 12th annual Arizona Leafy Greens Month. Since the first celebration, Arizona farmers have produced more than 100 billion servings of lettuce... more »
Farm visitor access topic of University of Vermont survey
How much growers and agriculture operations open their arms for visitors entering their properties is the topic of a survey being conducted by the the University of Vermont (UVM). The goal of the survey is... more »
Annual Farm Market Bus Tour stops are released
Set to take place on Monday, Dec. 9, 2024, the Farm Market Bus Tour 2024 provides an in-depth experience that takes growers to five West Michigan farm markets to learn more about each location’s business... more »
IFPA responds to presidential election
The International Fresh Produce Association (IFPA) is poised to collaborate with new U.S. leadership on fresh produce initiatives. The organization has scheduled a post-election analysis webinar to explore policy implications and industry opportunities. Following the... more »
Naturipe Farms increases Sunshine State strawberry production
Naturipe Farms is expanding its strawberry holdings in the Sunshine State. The global berry producer has enlarged its Florida strawberry operations by bringing more than 200 acres of strawberries into Central Florida. The Chavez family... more »
IFPA global produce show a “Force for Fresh” in Atlanta
IFPA's recent global produce show was a "Force for Fresh." The International Fresh Produce Association (IFPA) recently wrapped up its annual conference in Atlanta, Georgia, after what's being described as a transformative three days for... more »