Marketing

Evergreen Creations unveils pollinator attraction for agritourism farms

Evergreen Creations, a leading provider of kid-friendly “edutainment” content to the agritourism industry, has a new offering for the upcoming sunflower season. The Pollinator Path is a signage-based activity that instructs participants to become pollinators... more »

UF/IFAS program connects small-scale growers with digital marketing tools

A team from the University of Florida Institute of Food and Agricultural Sciences is offering a free series, How to Market in a Digital Era, through the month of May for agricultural entrepreneurs in the... more »

USDA releases Local Food Marketing Practices Data

Over 147,000 U.S. farms produced and sold food locally through direct marketing practices, resulting in $9.0 billion in revenue in 2020, according to the Local Food Marketing Practices data released April 28 by USDA’s National... more »

California strawberry supply hits peak production, Naturipe says

California strawberries are in peak production with the high-quality and flavorful berries consumers expect from Naturipe. Peak volumes are starting now and expected to last through June. This season, Naturipe Farms is set to have... more »

Lipman Celebrates Eighth Annual 5K and Local Community

Lipman Family Farms, a field tomato grower based in Immokalee, Florida, honored its commitment to creating a lasting impact within the community by hosting the eighth annual 5K Run for Backpacks as a hybrid event... more »

March 2022 vs. peaks of 2020 in fresh produce sales

Inflation has reached a 40-year high and consumers are extremely aware. “In March 2022, IRI’s survey of primary shoppers found that 92% of consumers believe food prices are somewhat or a lot higher than last... more »

NAMA announces top award winners

Kent Harrison is named NAMA’s Agribusiness Leader of the Year, Kasey Cronquist is named Ag Association Leader of the Year and Lisa Homer is named NAMA Marketer of the Year. The three awards are NAMA’s... more »

Demand moving in positive direction for US strawberries, report finds

A new report from RaboResearch identifies short-term and long-term trends in the U.S. strawberry market. "Strawberry Demand Moving in the Rip Direction identifies several current conditions in the industry, including the following: Although some consider... more »

Current Issue

Field of Machines: Automation eases some tasks, but focus is on harvest

Locati Farms counters higher costs, supply shortages

Walla Walla sweets: Locati Farms counters higher costs, supply shortages

 UF AI center to push boundaries of ag research

USDA specialty crop, organic insurance expands

Biotechnology is key to crop improvement

Ajay Nair helps growers diversify production systems

Thoughts on regenerative agriculture

Robotics competition challenges students

Ag tech on display at European machinery show

Overcoming herbicide resistance, a global problem

Improve uniformity in your irrigation system

Hyper-local and the next generation customer

Pecan trees and a happy surprise in the barn

For ag employers, this lame duck session is key

 

see all current issue »

Be sure to check out our other specialty agriculture brands

produceprocessingsm Organic Grower