Marketing

Michigan asparagus season kicks off in time for holiday

As consumers eagerly await the arrival of this season’s crop of Michigan asparagus, the weather decided to make them wait just a little longer. Cooler temperatures in late April and early May – and even... more »

Delivery tips for markets, farms during crisis

In our current crisis, contactless delivery is a safe method to reach customers with agricultural products from your farms and markets. In this article, we’ll review specific tips for how to implement contactless delivery while... more »

Organic produce sales continue to increase, OPN reports

Total organic fresh produce sales continued to soar in April, increasing 18 percent from last year, and outpacing  conventional produce products in both dollars and volume according to the April 2020 Organic Produce Performance Report. The... more »

Wish Farms supports local businesses with gift card program

International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, Wish Farms, recently completed a successful giveback campaign on Instagram by promoting local businesses while simultaneously supporting children in need. According to a news... more »

Webinar offers tips for U-picks, on-farm produce sales

The University of Minnesota Extension is offering a webinar on May 20 titled "Practical Strategies for U-Picks and On-Farm Produce Sales for COVID-19." This webinar will discuss science-based management strategies to reduce risks associated with... more »

Potential economic crisis from COVID-19 faces farmers’ markets across US

Across the country, farmers' markets operators – the organizations and individuals who plan, coordinate, and run America’s farmers' markets, are engaging in herculean efforts to protect their communities from COVID-19. But even as interest in local foods spikes nationwide, many ... more »

Unique onion variety starts Baloian Farms’ 40th harvest

As the last and only steward to this special variety, Fresno, California-based Baloian Farms once again brings to market the heirloom Fresno Flat Sweet Red Onion. This week will mark the company’s 40th spring harvest.... more »

Fresh produce sales remain up in early May

Two months into the COVID-19 pandemic, grocery patterns continue to evolve. Initially, trips were plentiful as consumers sought to stock up their pantries, fridges and freezers and visited multiple stores to find all the items... more »


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