Fresh Express shares food safety story through videos
The video series is designed to show the real-world intricacies behind written descriptions of the company’s comprehensive food safety and quality program, according to Fresh Express President John P. Olivo.
“We wanted to bring to life the challenges we face and surmount each and every day to achieve our demanding food safety and quality goals,” Olivo said in a news release. “From the dedication of diverse AgOps teams and boots on the ground safety surveillance efforts to progressive technologies, comprehensive manufacturing developments and highly trained food safety and quality professionals in each of our regional facilities, we are excited to show audiences the whys and hows of our leading food safety and quality initiatives.”
Full of details about how Fresh Express sets and implements innovative safety standards, the video series reveals specifics that up until now were only available through select pre-arranged tours, frequently limited by location, time of year and key staff availability.
Spearheaded by Olivo and John Gurrisi, vice president of food safety and quality, the video series features crucial steps to ensure strictest product safety and integrity at field and facility levels throughout the supply chain. Videos also highlight the company’s latest advancements in product research and development, including the debut of its new Fresh Express Product Innovation and Culinary Center.
The videos, filmed at farms, harvesters and Fresh Express facilities, also feature in-studio interviews with Fresh Express key executives.
- Olivo, who discusses how food safety works across the entire Fresh Express network and why a strong food safety culture is essential to successful end results.
- Gurrisi, who details specific food safety and quality operations and discusses safeguards to achieve regulatory compliance and more.
- German Rios, corporate director of raw product food safety and quality, who outlines where stringent growing and harvest requirements make essential food safety differences and explains the value of customized in-field inspections and more.
- Fabian Pereira, vice president of marketing, innovation and international, who explains sustainability advancements and introduces the new Fresh Express Product Innovation Center and research capabilities.