Mar 20, 2019
Ag Technology Summit to include PMA’s Whitaker on food safety

Produce Marketing Association (PMA) Chief Science and Technology Officer, Bob Whitaker, Ph.D. will present the morning keynote at the Salinas Valley Ag Technology Summit at Hartnell College in Salinas, California, on March 27.

Whitaker’s keynote will address produce safety technologies and trends that companies need to address to ensure their produce safety cultures lift the industry beyond compliance to better protect their companies against outbreaks like the ones the industry has witnessed in the past year.

“The illness outbreaks of this past year have demonstrated a need for our industry to shift away from continuing to take the same approaches we have employed in the past to address produce safety and to leverage the existing and emerging science and technology to build corporate cultures that proactively prevent contamination,” Whitaker said.

On the summit’s theme “Tomorrow’s Technology You Can Use Today,” Whitaker’s session will demonstrate how advancing technologies will only increase exposure of produce safety issues with more sophisticated detection capabilities but also increase our opportunities to take these challenges head-on.

“Our industry is changing; our produce safety knowledge base in widening, FSMA regulations are being implemented, and increased product and operational transparency to customers and consumers is at our doorstep. We have a tremendous opportunity to look inwardly at our industry and our own companies to create risk and science-based solutions that transform our business cultures and promote food trust among consumers that drives increased produce consumption.”

Whitaker’s keynote address takes place at Hartnell College, Main Campus, Main Stage (Building K) at 8:00 a.m. on March 27.

Current Issue

Living Greens Farm enlarges product offerings, distribution

Balance the costs, benefits of grafting

Snap bean variety key for flowering in summer heat

Tests for viral diseases a guide to identify ToBRFV

Pursue best practices for fumigation, building soil microbes

New technology turns trusted irrigators into multi-purpose tool

Studies of biostimulant benefits address questions

Riverdance Farms finds success with farm-visiting crowd

‘Delighting’ the online customer ideal marketers’ goal

National Council of Agricultural Employer column: Wage increases naturally lead to job loss – ag included

Notes from the Farm column: Pipe layers spur ideas for installing irrigation lines

see all current issue »

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345


Get one year of Vegetable Growers News in both print and digital editions for only $15.50.

Interested in reading the print edition of Vegetable Growers News?

Subscribe Today »

Be sure to check out our sister sites:
website development by deyo designs