Oct 26, 2022
BASF adds West Coast technical field representatives

New technical field representatives have joined BASF Agricultural Solutions’ agronomic team. Both additions will cover the California and Arizona regions.


Jessica Salmer will cover California’s Central Valley while Jose Cabrera’s territory is Southern California and Arizona

Salmer has eleven years of experience in the agricultural sector, five years of experience in agro-chemical development and six years of experience in product management and sales.

Before BASF, she was a marketing manager at Nutrient Ag Solutions. Salmer graduated with a Master’s of Science with an emphasis in Entomology from Virginia Polytechnic Institute and State University.

“I am excited to join BASF and be a part of an innovative, dedicated team in


support of our agricultural community,” Samler said in a news release. “It’s an honor to work with some of the best people in our industry, continually innovate for our growers, and help them tackle the biggest job on earth.”

Cabrera is an agribusiness professional who possesses 15 years experience in the vegetable seeds and crop protection industries. Prior to joining BASF, Cabrera was a product manager at Helena Agri-Enterprises.

Cabrera graduated with Master’s and Bachelor’s degrees in Agricultural Economics and Agribusiness from Louisiana State University, At Pan American Agriculture School in Zamorano, Honduras, he earned an Agronomy and Crop Science degree.

“Working with BASF has been a long-time career aspiration for me and I’m happy to say that it has exceeded my expectations from a company culture, professionalism, and broad product pipeline standpoint,” Cabrera said in the release. “In my opinion, BASF truly focuses on creating chemistry, not only with technology solutions but also among its people.”

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