Oct 10, 2018
Flavorful Brands, Lipman Family Farms partner to sell tomatoes

In expectation of rapid growth in the coming year, Flavorful Brands and The Produce Exchange / Lipman Family Farms are partnering to expand Tasti-Lee tomatoes to the Western U.S market. Well-known for superior garden-grown flavor, deep red color, long shelf-life and high-lycopene, which delivers substantial health benefits, non-GMO Tasti-Lee tomatoes have enjoyed widespread success with consumers and retailers in the Eastern U.S. Tasti-Lee is well-positioned for broad expansion nationwide, and through the new partnership, mainstream retailers and millions of shoppers in the Western U.S. will finally have access to fresh, premium flavor Tasti-Lee tomatoes.

A leading produce distributor with a long history of successfully introducing new brands to the market, The Produce Exchange brings efficiency to the supply-chain and provides top-level customer service to an unparalleled client network. Lipman Family Farms, The Produce Exchange’s parent company, is the largest tomato supplier in North America. The Produce Exchange and Lipman Family Farms bring a world-class sales, marketing, distribution and logistics operation capable of providing the best platform for Tasti-Lee’s success in the Western U.S.

Flavorful Brands, LLC manages the Tasti-Lee tomato brand and licensing of Tasti-Lee production, distribution and sales. Bringing to the partnership expertise in promoting Tasti-Lee and deep knowledge of non-GMO tomato genetics through its close relationship with Bejo Seeds Flavorful Brands aims to build Tasti-Lee into the #1 selling tomato in America. Together, Flavorful Brands, LLC and TPE / Lipman are working to provide consumers with access to premium tomato products, actively building distribution channels to create a 52-week supply of high-flavor slicing and salad tomatoes for retail markets in the Western U.S. The partnership plans to launch other garden flavor, premium tomatoes to extend the Tasti-Lee line of products to other tomato category segments.

“We believe that this partnership will benefit growers, distributors, retailers and consumers!  Tasti-Lee is a great tasting and slicing tomato that we know people will love.  We are excited to be able to bring this product to retailers and consumers in the West,” says Sam Jones, Jr, GM , The Produce Exchange.

Likewise, the Flavorful Brands team recognizes that establishing exclusive relationships with prominent produce distributors is critical.  Says Chris Lindley, CEO Flavorful Brands, “TPE is a premier and well-respected tomato distributor and we are excited to be able to partner with them to bring Tasti-Lee® tomatoes to the Western US.  We believe that our distributor partners are key to our growth and believe that the right partners will help us maintain our high quality standards to deliver great tasting produce to retailers and consumers. ” 

“Inspiring People to Eat Better Every Day,” Flavorful Brands is a newly founded partnership of LHF, Inc., Marrero Ventures and Bejo Seeds. The company has exclusive rights to manage the Tasti-Lee tomato brand, the best-selling field round tomato brand in America. Flavorful Brands is piloting numerous specialty produce lines that begin with Bejo’s high quality seeds. Working with an exclusive network of partner growers, processors and distributors, the company guarantees unrivaled flavor and quality to meet the demands of knowledgeable consumers for peak freshness, flavor and nutritional content in their vegetables. Learn more at www.FlavorfulBrands.com.

 Lipman Family Farms is a full service tomato and vegetable company operating in both open field and protected agriculture. Lipman is the largest open field tomato grower in North America. Lipman’s seed to shelf supply chain control – research & development, farming, processing, repacking, logistics and marketing – delivers the consistency and quality that has made Lipman Family Farms North America’s most dependable source of fresh tomatoes and vegetables. Visit www.lipmanfamilyfarms.com.


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