EFI logo Equitable Food Initiative

Dec 22, 2022
Misionero’s Pete Donlon joins EFI

Pete Donlon, vice president of Misionero, has joined the board of directors of the Equitable Foods Initiative. Donlon will fill the position recently vacated by Vic Smith of JV Smith Companies.

Pete Donlon

“Pete is the perfect person to represent grower-shippers on the board of directors,” Peter O’Driscoll, EFI’s executive director, said in a news release. “He has helped shape the EFI program as a member of the standards committee and an early adopter of our certification. We are thrilled to welcome Pete and know he will be a great asset, ensuring the EFI program remains relevant and adds value for growers.”

EFI’s board includes balanced representation from each part of the fresh produce supply chain.

Prior to joining Misionero in 2015, Donlon spent 26 years at Earthbound Farm where his relationship with EFI was formed. He has served on the EFI Standards Committee since 2018 and helped Misionero achieve EFI certifications at two of their packing facilities.

“I’m a longtime champion of the ideals set forth by EFI and believe that it sets new levels of assurance for the industry,” Donlon said in the release. “Like Misionero, EFI sees social responsibility and transparency as true value propositions, and I’m honored to serve on its board.”

Donlon has long been vocal both about the continuous improvement needed to sustain the produce industry long-term and about his alignment with EFI’s efforts. “The two largest impacts Misionero experienced while earning and maintaining our EFI certifications were increased communication with our workforce and greater accountability,” Donlon said in the release. “With open communication at all levels, more information is being shared which helps us get ahead and identify natural growth paths for our people and processes. The worker-manger collaborative team ensures accountability across the organization and identifies areas where we need to improve.”

EFI works with 25 grower-shipper companies on 72 farms, with 51 certifications completed and 21 more in progress. Through the EFI program, 4,000 farm workers and managers have been trained in problem-solving and communications practices that are improving labor, food safety and pest management standards for operations employing more than 58,000 workers.




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