January 20, 2025

NAFDMA schedules webinar on improving farm market sales

NAFDMA, the International Agritourism Association, is sponsoring a webinar to address how farm marketers can improve farm store sales.

2 minute read

Farm market operators can learn how to improve sales.

NAFDMA, the International Agritourism Association, is sponsoring a webinar to address how farm marketers can improve farm store sales.

“Understanding key factors limiting farm store retail success” is scheduled for Jan. 29 at 1:00 p.m. Eastern Time.

Jonathan Raduns, founder of Merchandise Food, a retail strategy, merchandising and profit optimization consulting company, is the scheduled presenter.

“Many retailers unwittingly create barriers to incremental sales. Spend an hour with Jonathan from Merchandise Food to gain a fresh perspective on your farm store. In this webinar, Jonathan will share insights on advancing food merchandising, optimizing retail space, and improving the customer shopping experience to boost your farm store forward,” according to a news release.

Learning objectives of the seminar include:

Optimize underutilized use of space in your store
Select products more strategically
Leverage your investment in inventory more effectively
Improve your technical visual merchandising skills (beyond just creativity)

From his roots on a western New York vegetable farm, open air farmers market vendor and Wegmans fresh produce department, Raduns is a trusted advisor to a diverse cross section of food retailers across North America from quick-service restaurant chains, iconic family-owned specialty food businesses to small farm stores. He believes every store has yet to reach its full potential and likes to work closely with owners and leaders to clearly pinpoint specific factors limiting greater success, according to the release.

The session will be recorded for future viewing and purchase.

For more information, visit here.

Founded in 1986, the Indianapolis-based NAFDMA is a membership-based non-profit trade association dedicated to advancing the farm direct marketing and agritourism industries.