Farm Market & Agritourism: What to do when market fluctuation affects prices
Prices for fruits and vegetables at the farm level can swing quickly because of weather and seasonal supply. Retail store prices, on the other hand, change more slowly. This happens because stores spread costs across... more »
Labor, smart farming tech, and agrivoltaics: 6 takeaways from Great Lakes EXPO 2025
There’s no doubt Michigan is a hotbed of specialty crop production. A recent study coauthored by the Michigan Vegetable Council and Michigan State University confirms as much, saying the state today hosts over 3,000 fruit... more »
Farm Market & Agritourism: Aligning farm market products with consumer values
Consumer preferences are increasingly shaped by sustainability considerations, especially within direct-to-consumer (DTC) markets such as farmers markets, farm stands, retail farm markets and community-supported agriculture (CSA). Understanding and aligning with these sustainability values can help... more »
Improving your farm market performance
Running a successful farm market today means more than offering fresh produce. It requires smart planning, clear pricing and a layout that encourages customers to explore and buy. With rising costs and changing customer habits,... more »
From research to real-word solutions
What’s ahead at the 2025 Great Lakes EXPO At this year’s Great Lakes Fruit, Vegetable and Farm Market EXPO, University of Florida (UF) plant disease expert Katia Viana Xavier is scheduled to present a disease... more »
Top fresh food marketing trends for 2025
As we move further into 2025, the fresh food industry is evolving rapidly in response to consumer preferences, technological advances and global sustainability concerns. The most successful brands will be those that can adapt to... more »
Rooted in community, growing with purpose
Great Lakes EXPO 2025 brings refreshed roundtables, local food trucks and stronger networking With more than 5,000 attendees, 800-plus booth opportunities and over 400 vendors, the Great Lakes Fruit, Vegetable and Farm Market EXPO and... more »
Sensory merchandising helps retail sales
The demise of in-person retail has been discussed for a long time, particularly with the rise of online shopping. However, purchasing fresh food may be the exception to the trend. We tend to use all... more »
Understanding your market’s shoppers
Gathering customer data is vital for retail farm markets. It helps to understand customer preferences, enhance service offerings and refine marketing strategies to improve the customer experience. But what are the most effective data collection... more »
Bedner Growers: Popular South Florida agritourism, farm market destination
Agritourism and farm markets have helped Bedner Growers survive and expand as a South Florida vegetable growing operation in its fifth generation. Based in Boynton Beach, Florida, the Bedners grow a variety of vegetables, including... more »
Current Issue
Veg Connections: strategies to protect cucurbits from insect-transmitted diseases
GLEXPO: Smart strategies for healthier crops
Hollabaugh’s Pennsylvania vegetable, farm market success
Organic Grower: Mechanical advances help target weeds in organic vegetable farm setting
Farm Market & Agritourism: Aligning farm market products with consumer values
Ag Labor Review: There is an abundance of low-hanging fruit.
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