New director of sales for Western region named by MyLand

MyLand Co. LLC announced June 4 that Joe Ruiz as director of sales, Western region.

Ruiz will serve as a regional sales director, responsible for client expansion and new client acquisition in the important Western United States and Mexico. Ruiz will work with growers and partners in this region to implement MyLand’s cost effective and scalable regenerative agriculture solution, analyze soil health improvement and deliver a seamless customer experience.

“We are very excited to see Joe’s efforts to expand our North American direct and channel sales. He has deep knowledge of agriculture and soil health issues and brings valuable industry contacts to MyLand,” Steve Azzarello, chief revenue officer at MyLand, said in a news release. “Joe will be a great asset to our team as we implement the MyLand regenerative agriculture system nationwide.”

Ruiz brings over 20 years of global agriculture sales and technical experience to MyLand. Most recently, he served as vice president of sales, North and South America for Sinclair and was previously at JBT Corp. and Brogdex in sales and technical sales roles.

“It is a privilege to take on this role and help lead MyLand into its next phase of growth and system deployment,” Ruiz said “MyLand is well positioned to help farmers nationwide embrace these regenerative practices with no upfront costs.”

To learn more about MyLand is and regenerative agriculture, visit here.