Ocean Mist promotes winter, spring artichokes

Ocean Mist Farms is launching a spring campaign, Reach for the Gold, to support sales of its “gold standard,” or premier spring artichokes.

The brand’s “Peace, Love & Artichokes” promotion that wrapped up March 1, was Ocean Mist Farms’ first-ever marketing campaign aligned with their exclusive winter growing region in Coachella Valley, California, according to a press release from the company.

Beginning April 1, Ocean Mist Farms will launch its 30-day “Reach for the Gold” promotion to nurture their growing database of loyal customers with weekly prize-winning opportunities through email-based trivia. The promotional content is designed to educate shoppers about the company’s 90-year farming legacy as well as their industry leadership as the gold standard in artichoke growing. In addition, the promotion will provide shoppers with tips and inspiration for enjoying artichokes.

“We take great pride in the unparalleled eating quality of our artichokes and the level of farming excellence that goes into maintaining our position as the gold standard in artichoke production,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “We’re excited to shine a spotlight on our core growing region in Castroville, California – the artichoke center of the world!”

Castroville is the original home to Ocean Mist Farms’ artichokes. The coastal, Mediterranean-like climate in this central California area is a natural fit for this Italian vegetable that thrives in the area’s mild temperatures.