Tour de Fresh 4

Nov 18, 2019
Tour de Fresh raises $180K for school salad bars

Charity cycling event Tour de Fresh raised more than $180,000 to the United Fresh Start Foundation to provide 51 salad bars to schools.

That donation total surpasses the annual amount raised each of five previous years, according to a press release from the California Giant Foundation, which presents Tour de Fresh each year. Almost 50 cyclists came together to embark on a 300-plus mile ride throughout California in an effort to make fresh fruits and vegetables more accessible to children across the nation. Now, 51 salad bars will be delivered to schools in California, Georgia, Michigan, Ohio and Texas.

“The Tour de Fresh has truly become a special event in the industry, and it’s incredible to see so many friends come together for an important cause,” said Tom Stenzel, president and CEO, United Fresh Produce Association. “The idea of rallying-around school salad bars, getting kids access to fresh produce, and helping create excitement in schools and communities for our products, it makes sense on so many levels, and the United Fresh Start Foundation is honored to play our part in moving these efforts forward.”

To date, Tour de Fresh has raised more than $930,000 to fund and place more than 265 salad bars into schools, according to the release their diet, creating a healthy eating lifestyle at a young age.

“We’re thrilled about our record-breaking donation to the United Fresh Start Foundation,” said Cindy Jewell, vice president of marketing for the California Giant Berry Farms. “By providing more students with access to fresh fruits and vegetables during school, we’re shaping heathy eating behavior far beyond school hours and for years to come.”

Above, almost 50 cyclists came together to embark on a 300-plus mile ride throughout California in an effort to make fresh fruits and vegetables more accessible to children across the nation. Photo: Tour de Fresh




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