Apr 3, 2023
New approach helps Chill C Farms thwart labor shortages

A southern Georgia grower has found a novel way to help solve his labor headaches.

Chill C Farms, a Moultrie, Georgia, grower and shipper of bell peppers, squash, cucumbers, cabbage, eggplant and hot peppers, recruits area high school students involved in FFA and ag programs. Chill C finds students willing to work during summers, on Fridays and weekends and when classes aren’t in session. 

Click to enlarge. See photo information below story.

“It’s more about having people who want to come to the farm and work,” said Sam Watson, managing partner. “We get them early, helping them through high school and when they go to college.” 

Watson points to the healthcare industry, which recruits workers early to fill nursing and other positions.

“You have to get kids in the pipeline and get them interested in farming, as many may not grow up on farms,” Watson said. 

Chill C Farms uses precision agriculture to more efficiently apply water and sprays. Labor and affordability hamper Watson’s using more. The workforce to run the machinery isn’t always there, Watson said. To save on labor costs, the farm manages its own H-2A employees, instead of using a labor contractor. 

High-tech help

“There is a lot of new technology in the world today, and if it doesn’t meet our needs, we have got to start working to develop new tools, including robots with artificial intelligence and even virtual reality tools to help growers maximize production with less labor,” Watson said.  

As president of the Georgia Fruit & Vegetable Growers Association, Watson wants to work to develop more high-tech tools for the industry. Recently, he had the opportunity to witness some of this technology, including virtual reality instruments to help pick blackberries, apples and peaches.

“We have got to start thinking outside the box if we are going to stay in business,” he said.

Soil health remains vital. Chill C Farms has a land/crop rotation plan to help with disease and quality issues.

“In our early days, we didn’t break a lot of ground,” Watson said. “Today, however, we try to break it all and move around more. We are seeing benefits in soil health and less problems with soilborne diseases and weeds.” 

In 2018, Hurricane Michael severely damaged the watermelon crop, which was already facing difficult times, along with rising box costs.  Chill C Farms stopped growing watermelons, as well as a post-Christmas cabbage crop.

“Everything is shutting down,” Watson said. “It will continue to be the case if we can’t figure out how to maximize everything. It comes back to being more efficient.”

Cornering costs

To save costs, Chill C Farms strives for efficiency in farming and packing. The company is replacing older equipment, including trucks and other farm vehicles, to save on fuel, repairs and maintenance.

“In the world of farming and produce today, you must maximize everything and everybody to make things work,” Watson said. “Our margins are so much smaller than they used to be.”   

Click to enlarge

Early this year, Watson was sworn in as a Georgia state senator after serving as a state representative since 2013. As declining population and reapportionment eliminates rural voices, it’s important ag is represented.

“There are not a lot of people in ag here at the state capitol,” Watson said. “ … As people are getting farther removed from the farm, decisions are being made that impact all of us.  

“People a lot of times think we’re in overalls in the back of our trucks selling on the side of the road,” he said. “They don’t realize the money we handle, the people we hire and the infrastructure we have to purchase and maintain.”

Labor, crop insurance and other farm bill-related programs are at the top of the GFVGA’s state and federal legislative agenda. Watson said the organization supports the American Seasonal and Perishable Crop Support Act, which is designed to help level the playing field for growers who compete against below-market foreign imports.  

GFVGA also wants to work to give the specialty crop industry more federal support. “The vegetable industry typically has not been involved in a lot of those programs over the years, but, because of inflation and what the cost of production now is, we now have high input costs and low prices and no safety net,” Watson said. “Row crop farmers are big in number and typically have always had safety nets and support.”

Labor is another big issue for the GFVGA, which is looking into securing legislative aid to help with the 14% increase in H-2A wages. “The H-2A program is supposed to be for the farmers,” Watson said.

Chill C Farms is named for the first letters of the children of founders Watson, Will Grantham and Clay Underwood: Cal, Henry, Isabella, Lily, Lucy, and Cade. In 2007, the three high school friends planted their first crop after learning Southern Valley Fruit & Vegetable in Norman Park, Georgia, where Watson worked, needed yellow crookneck squash. 

Grantham and Underwood grew cotton, peanuts and row crops. They had land available and an unused sprayer, while Watson brought produce sales and logistics experience to the venture.

“Some people go fish, some play golf. We decided to plant some squash,” Watson said.

At Southern Valley, which Watson left in 2012, he was import-export manager, heading the company’s Mexican growing operations. Farming on the side helped Watson keep busy during downtime. 

For Watson, being a successful grower means always looking ahead.

“A long time ago, we would jokingly say ‘there’s always next year,’” he said. “We don’t say that anymore. Every year we plant a crop, it may be the last one, because it costs so much. We’re touching so much more money than we touched five to 10 years ago. One mistake, one bad crop, one bad market, that’s it.”

Still, Watson enjoys the farming life.

“There’s never a dull moment as there’s always something different. I enjoy planting the seed and growing the crop,” he said. “It takes a special type of person to do what we do. The scary part is there are getting to be so few of us.”

— Doug Ohlemeier, assistant editor

Top photo: Chill C Farms grows an assortment of vegetables, including these specialty peppers. Photos: Doug Ohlemeier

Second photo: Sam Watson and two partners run Chill C Farms. Watson recently became a state senator and is president of the Georgia Fruit & Vegetable Growers Association.

Bottom photo: A field of cucumbers at Chill C Farms.




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