Marketing

Florida’s tomato industry threatened under new trade deal

In Florida, where produce like tomatoes rely on a domestic market, growers are finding the new trade deal announced recently, dubbed the United States-Mexico-Canada Agreement, didn't include any protections from cheaper produce coming from Mexico.... more »

Ocean Mist Farms tries fall flavor promotion for artichokes

Ocean Mist Farms’ fall consumer promotion is encouraging incorporate artichokes and Season and Steam products into their meals this fall. The strategy includes a Fall Flavor Giveaway sweepstakes, food influencers and brand ambassadors, geo-targeted mobile couponing technology,... more »

Global Plant Genetics gets licensing deal for UC Davis strawberries

The University of California has entered into a master agreement with Global Plant Genetics, Ltd., (GPG) based in Norfolk, England, for the sublicensing of new strawberry varieties in selected countries within Europe, the Mediterranean and... more »

Dole Food updates logo and brand identity

Westlake Village, California-based Dole Food Co. launched Oct. 15 a refreshed logo and brand identity for the iconic 160-year old produce company. The new visual identity reflects: Dole’s values as an organization around freshness, transparency and... more »

Flavorful Brands, Lipman Family Farms partner to sell tomatoes

In expectation of rapid growth in the coming year, Flavorful Brands and The Produce Exchange / Lipman Family Farms are partnering to expand Tasti-Lee tomatoes to the Western U.S market. Well-known for superior garden-grown flavor,... more »

Market data is more than a four-letter word

Whether you manage a farmers’ market, on-farm market or a large public market, the questions remain the same. “What does the public want? Why do they shop at my market? Why don’t they shop at... more »

Ocean Mist Farms hires sales and marketing VP

  Ocean Mist Farms has hired Rick Bravo as its vice president of sales and marketing. Bravo brings nearly 35 years of experience serving the fresh... more »

USDA restricts produce buyers for violating PACA

The USDA has imposed sanctions on three produce businesses for failing to pay reparation awards issued under the Perishable Agricultural Commodities Act (PACA). The following businesses and individuals are currently restricted from operating in the... more »


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