Marketing

Peruvian Asparagus Importers Association targets consumption increase

The Peruvian Asparagus Importers Association has released its 2020/2021 Fresh Asparagus Statistics, Category Trends and Demographics Report. “This year’s report is ready and available for distribution and we are very happy to report an increase of... more »

Former United Fresh exec Mary Coppola Heslep joins Ten Acre Marketing

Grand Forks, Nebraska-based Ten Acre Marketing, a full-service agricultural marketing firm expanded its team, tapping fresh produce marketing veteran, Mary Coppola Heslep. Coppola Heslep joins Ten Acre Marketing as senior vice president, creative after leading... more »

Top award winners announced by National Agri-Marketing group

The National Agri-Marketing Association has announced its Association Leaders and Marketer of the Year honorees. Tim Hassinger is named the National Agri-Marketing Association (NAMA’s) AgriBusiness Leader of the Year, Chad Gregory is named Ag Association... more »

North Carolina’s Indigo Farms Market puts emphasis on local customer base

One family in Calabash, North Carolina, is founded on deep agriculture roots and a true heart for farming. Sallie Bellamy, fifth-generation farmer at Indigo Farms Market, has always loved farming and learned the trade from... more »

Spookley Farm Program from Evergreen Creations marks 20th anniversary

Spookley the Square Pumpkin is turning 20 this fall and Evergreen Creations, an agritourism industry provider of farm-friendly “edutainment” content, is offering up some fun ways for farms and their visitors to be a key... more »

Eastern Cantaloupe Growers Association launches Flavor of Sunshine campaign

The Eastern Cantaloupe Growers Association has announced the launch of its 2021 Flavor of Sunshine campaign. This campaign is intended to support the 2021 Eastern Cantaloupe season by driving business for retailers with consumer-facing marketing components such... more »

Ocean Mist Farms annual promotions pay dividends

Castroville, California-based Ocean Mist Farms, a grower and marketer of fresh artichokes in the U.S., recently concluded its two annual promotions: Peace, Love & Artichoke winter promotion (Feb. 15 - March 15, 2021) and the... more »

Lipman Family Farms strengthens local partnerships

With demand for locally sourced produce on the rise, Immokalee, Florida-based Lipman Family Farms is advancing its commitment to family-operated farms through the Lipman Local program. Partnering with small- to medium-sized growers nationwide, the program... more »