Marketing

Organic produce sales expand in 2023

The Organic Produce Network (OPN) has released data on organic produce sales for the previous year. Topping $9.6 billion, organic produce sales in the U.S. grew by 1.6% in 2023, while volume declined 0.1%, according... more »

Setting farm market prices and fighting pests, diseases

This VGN May/June issue is now available in print and digital editions. Here is a sneak peek of the topics discussed. Inflation, farm input costs shape farm market prices This edition of VGN features results... more »

America’s Farmer’s Market Celebration begins

American Farmland Trust (AFT) has kicked off the 16th annual America’s Farmer’s Market Celebration (AFMC). The event celebrates the only annual ranking of the top farmers markets in the U.S. as voted on by the... more »

Vegetable, peach grower Titan Farms marks brand anniversary

Vegetable and peach grower-shipper Titan Farms is celebrating the first 10 years of one of its premium fresh peach brands. Based in Ridge Spring, South Carolina, Titan is a leading grower, packer and shipper of... more »

Berries now king of fresh organic produce sales

According to the latest sales data, berries top 2023 organic fresh produce sales. For the second year in a row, organic berries, which include strawberries, blueberries, raspberries and blackberries, took the top sales spot, raking... more »

California Strawberry Commission represents industry at strawberry festival

Through an interactive booth and giveaways, the California Strawberry Commission connects with local community attendees at the one of the largest strawberry festivals in the U.S. The California Strawberry Commission (CSC) served as an official... more »

Inflation, farm input costs shape farm market prices

The latest Vegetable Growers News and Fruit Growers News Farm Market Pricing Survey shows factors influencing how leading farm marketers charge for fruits, vegetables and other food. Properly pricing farm market produce and goods can... more »

Farm Market & Agritourism: markups vs. margins

A retail farm market manager knows that their business needs to make a certain gross profit percentage, in this case, let's say 30%. What do they do? The manager takes the cost of the item... more »