Marketing
Customer focused technology to be revealed by Wish Farms
International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, Wish Farms, has always prided itself on being an innovator in the produce industry. Continuing that tradition, they are pleased to announce a preview... more »
Distributing to foodservice, USDA program are webinar topics
On Wednesday, Oct. 30, at 2 p.m. EST, the United Fresh Start Foundation will host a webinar, Selling to Schools: Understanding the Fruit and Vegetable Requirements and How Schools Can Source Produce. Companies that distribute... more »
Michigan Agritourism Month proclaimed by Gov. Whitmer
Gov. Gretchen Whitmer has proclaimed October as Michigan Agritourism Month. As a part of the month-long celebration and to recognize the economic and social benefits of agritourism to our state’s farms and communities, Michigan Department... more »
Annual Tour de Fresh ride planned by California Giant Foundation
The sixth annual Tour de Fresh ride, presented by the California Giant Foundation, is set to commence in a matter of days and there is still an opportunity to support the cause ahead of PMA... more »
Michigan approves $1M for needy families to spend at farm markets
Michigan taxpayers are sending more dollars for needy families to buy fruits and vegetables. Michigan House and Senate approved $1 million for the healthy food incentive program Double Up Food Bucks in the state 2020... more »
Keynote during BrandStorm 2020 to be presented by SXSW’s Forrest
Hugh Forrest, chief programming officer of SXSW (South by Southwest), will deliver a keynote during BrandStorm 2020, on Tuesday, Feb. 11 in Austin, Texas. Forrest will speak on the storied history and growing success of... more »
Growers’ attitudes toward cultural, marketing practices studied by students
Two University of Georgia (UGA) graduate students have received grant money to pursue research into producers’ attitudes towards sustainable agriculture. The U.S. Department of Agriculture’s Southern Sustainable Agriculture Research and Education (SARE) program provides graduate... more »
Alpine Fresh reveals new brand identity with redesigned logo
Alpine Fresh , a grower, packer and shipper of fresh fruits and vegetables based in Miami, Florida, has launched its new brand and redesigned logo. This new logo has been incorporated into Alpine Fresh's product... more »
