Marketing

Potato exports’ economic potential detailed in report

A report examining the economic impact of the U.S. potato industry focuses on the importance of increasing exports. “The Current and Potential Impact of Expanded Potato Exports,” authored by economists at Michigan State University and... more »

Vertical farming operator Oishii raises funds

The closing of a round of $134 million in Series B funding should help vertical farming operator Oishii expand. The funds should accelerate Oishii’s growth, according to a news release. Known as the world’s largest... more »

Michigan potatoes generate $2.5B within the state

A new report authored by Michigan State University economists found that the potato industry generates $2.5 billion each year to the state’s gross domestic product. That includes almost $1.5 billion in direct economic activity stemming... more »

USDA sees slow growth in vegetable production

U.S. production of vegetables and pulse crops is projected to grow just 4% from 2022 to 2033, according to the USDA’s recently released long-term outlook report. The growth, slower than the past decade, reflects rising... more »

MyPlate.gov names Brighter Bites strategic partner

Brighter Bites, a national nonprofit that delivers fresh fruits and vegetables directly  to families, has been named a National Strategic Partner of MyPlate.gov. Through this partnership, Brighter Bites joins a large variety of organizations and... more »

Farm Market & Agritourism: Establish your business as a destination

In digital marketing, we usually create a website first and think about the mobile appearance second. It may be time to reverse that practice, particularly if we attempt to develop a sense of destination with... more »

New sweet corn varieties hold flavor, fight pests

Sweet corn growers are seeing improvements in many areas, including sugars, flavor holding, ear placement, stalk height and strength, shelf life and improved picking windows. Seed catalogs typically feature dozens of sweet corn varieties, often... more »

Veg Connections: Seedless cucumbers in high tunnels

Seedless cucumber is a popular and high-value crop. High yield, climbing growth habit and parthenocarpic characteristics make seedless cucumber a valuable crop for growing in high tunnels. Cucumbers are sold for premium prices in the... more »

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