Marketing

Keep on Trucking: Growers aim to navigate driver shortage, new regulations

A nationwide shortage of truck drivers and shifting federal rules add obstacles to the task of shipping fresh plants and product. Difficulty hiring and retaining drivers, federally-mandated electronic logging devices and hours of service in... more »

United Fresh Commends USDA for harmonized standard support

The United Fresh Produce Association’s work towards for harmony among food safety audits and wholesale buyers seems to be gaining traction. Since June 2009, United Fresh has developed a “harmonized standard” for GAP food safety... more »

Potato industry to sell spuds as performance-boosting

The Potato industry is making a strong statement about potatoes to demonstrate the performance-boosting benefits of America's favorite vegetable. Potatoes USA, a Denver-based national marketing group representing 2,500 growers and handlers, worked with its members to... more »

The do’s and don’ts of selling in public markets

Public markets are great places to sell specialty crops, but they come with their own challenges. Most have very particular sets of rules. The markets are very busy places and frequently crowded. Even if the... more »

USDA to assist farmers impacted by retaliation tariffs

The U.S. Department of Agriculture (USDA) will take several actions to assist farmers in response to trade damage from retaliation. President Trump directed Secretary Perdue to craft a short-term relief strategy to protect agricultural producers... more »

SNAP processing effort funded by farmers’ market group

The National Association of Farmers Market Nutrition Programs (NAFMNP) is providing Novo Dia Group operational funding for an additional 30 days so that stakeholder states will not experience any disruption in processing federal nutrition electronic... more »

Farm marketers’ online efforts subject of Tennessee workshops

Direct farm marketers, including value-added agriculture entrepreneurs and agritourism operators, must learn to communicate with customers in new ways. Consumers’ use of smartphones, tablets and computers to interact with businesses has changed the game. To... more »

Favorite farmers’ markets subject of Farmland Trust program

American Farmland Trust has launched its tenth annual Farmers Market Celebration, set to run through Sept. 21. The celebration is a national effort to promote the importance of family farmers and farmers’ markets, while also... more »


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