Marketing
Wish Farms promotes staffer to COO
Wish Farms, a grower and shipper of strawberries, has promoted James Peterson to chief operating officer. Peterson, who joined the company in 2011 as vice president of sales and... more »
Growers named to head Georgia commodity commissions
Growers have been appointed to lead Georgia’s Agricultural Commodity Commissions. Georgia Agriculture Commissioner Tyler Harper made the appointments, which include vegetables as well as apples, blueberries, peaches, pecans and wine and grapes . The following... more »
New Jersey Farmers Market Week highlights peak vegetable season
New Jersey Secretary of Agriculture Ed Wengryn recently visited the Ocean City Farmers Market to kick off the 25th Annual National Farmers Market Week, running Aug. 4-10. The week is to spotlight local markets during... more »
Navigating growth: Penn State farm market survey
Farmers markets and retail farm markets play a crucial role in connecting consumers with locally sourced produce and goods, fostering community engagement and supporting small and medium-scale farmers and artisans. As part of a USDA... more »
Organic industry fueled by younger generations
In recent years, the beginnings of a seismic shift have been observed in consumer behavior, primarily driven by the younger generations. Millennials and Gen Z are not just interested in what they eat; they are... more »
New communications manager at Syngenta
Syngenta has appointed Susan Luke as its senior communications manager for Syngenta U.S. Crop Protection and Corporate Communications. Luke will report to Kathy Eichlin, head of Syngenta's U.S. Crop Protection and Corporate Communications. In her... more »
The 2024 Great Lakes EXPO Farm Market Bus Tour explores innovative farm markets in Michigan
Mark your calendars for the annual Farm Market Bus Tour 2024, scheduled for Monday, Dec. 9. This immersive, full-day event is designed to provide farm marketers and agritourism owners and managers with valuable insights and... more »
Farm market & agritourism: Brand vs. logo
A few years ago, I was asked to attend a meeting of a local ag organization who had developed a branding program for their members to use that would identify that their products were produced... more »
Current Issue
Mid-Atlantic honors: Pennsylvania growers, farm markets recognized
Weed control: Management critical for disease control
Wish Farms pioneers organics, marketing
Farm Market & Agritourism: Understanding and addressing customer pain points
Ag Labor Review: New administration brings ag policy changes
see all current issue »
