Marketing

Farm markets report prices, strategy

For as long as growers have been selling their veggies at market, they’ve stretched their necks to look at what the other folks charge. The biggest challenge of direct sales is the same as its... more »

Picnic basket on wheels a part of Driscoll’s national marketing

A giant picnic basket on wheels is the latest marketing push from Driscoll's national #BerryTogether campaign. The 3D picnic basket on wheels will soon be rolling through local communities and neighborhoods to share the berry... more »

N.C. sweet potato industry awaits 2018 acreage totals

The Benson, North Carolina-based North Carolina SweetPotato Commission Inc. is a nonprofit corporation made up of over 400 sweet potato growers along with the packers, processors and business associates that support them. The sole purpose of the... more »

NAMA professional development excellence awardees named

Winners of the 2018 Professional Development Awards of Excellence were recently named by the National Agri-Marketing Association (NAMA). Each year, NAMA recognizes industry leaders at the very top of their respective fields. These prestigious awards... more »

Peel-and-reseal packaging new adopted by Misionero

Misionero, a leading grower and packer of organic leafy greens, recently announced it would transition its Earth Greens product line to the innovative peel-and-reseal packaging already used on its Garden Life product line. Misionero said... more »

Keep on Trucking: Growers aim to navigate driver shortage, new regulations

A nationwide shortage of truck drivers and shifting federal rules add obstacles to the task of shipping fresh plants and product. Difficulty hiring and retaining drivers, federally-mandated electronic logging devices and hours of service in... more »

United Fresh Commends USDA for harmonized standard support

The United Fresh Produce Association’s work towards for harmony among food safety audits and wholesale buyers seems to be gaining traction. Since June 2009, United Fresh has developed a “harmonized standard” for GAP food safety... more »


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