Apr 29, 2024

Idaho Potato Commission adds regional promotion director

Matt Zapczynski is the Idaho Potato Commission’s (IPC) new retail promotion director for the Northeast/Midwest.

The Philadelphia native says his food industry career started by accident during college in Pennsylvania when he took a part-time deli job at a supermarket because it was close to campus. After college, Zapczynski served in a series of full-time in-store positions at The Giant Co. for 14 years, managing the deli, customer operations, and nonperishable operations.

“I’ve always felt that Idaho Potato Commission is a great support system for retailers,” Zapczynski, who is based in North Carolina, said in a news release. “Whether you needed a promotion put together, or one of the stores had a grand opening or a renovation to celebrate, IPC was always there to step up and do something special.”

In 2017, Zapczynski moved to North Carolina to join Merchants Distributors LLC and soon found himself drawn to the produce side of the business. He advanced from produce buyer to director of produce operations during his seven years at the wholesale grocery distributor, expanding his knowledge through the Southeast Produce Council’s STEP-UPP training program and participating in the inaugural class of SEPC’s Next Generation Leadership Academy last year.

“I’ve always been involved in learning programs — I just try to be the best sponge I can,” Zapczynski said in the release. “Produce is something new every day. It’s dominated by the weather, so you could have a great day tomorrow — or a storm could keep you on your toes.”

“Matt is a natural leader who is always looking ahead to prepare for the produce industry’s future,” Ross Johnson, IPC vice president of retail and international, said in the release. “His background in both retail and wholesale makes him a perfect fit to help Northeast/Midwest retailers reap the many benefits of selling the Idaho brand. I know everyone is really going to enjoy working with him!”

Zapczynski is an avid outdoorsman who loves to stay active by hiking and kayaking. His wife, Elizabeth, works in medical recruiting. They have a four-year-old daughter, Addysn.