2026 Great Lakes EXPO Farm Market Bus Tour
Registration Opens for the 2026 Great Lakes EXPO Farm Market Bus Tour
Spend a Day Exploring Innovative Farm Markets and Agritourism Destinations Across West Michigan
Registration is now open for the 2026 Great Lakes EXPO Farm Market Bus Tour, a popular pre-conference event that brings together farm marketers, growers and agritourism professionals for a full day of learning, networking and inspiration.
Hosted by Fruit Growers News and Vegetable Growers News, the annual tour will take place on Monday, December 7, 2026, the day before the Great Lakes Fruit, Vegetable & Farm Market EXPO begins.
The Farm Market Bus Tour offers attendees a unique opportunity to visit innovative farm markets and agritourism destinations throughout West Michigan while learning firsthand how successful operations connect with consumers through creative marketing, merchandising and customer engagement strategies.
In addition to touring leading farm market operations, participants will enjoy valuable networking opportunities with fellow farm marketers and growers. Interactive discussions throughout the day, moderated by Michigan State University Extension educators, will encourage attendees to share ideas, discuss challenges and explore new approaches to growing their businesses.
The cost of the tour is $195 per person, which includes transportation, lunch and snacks. Registrations received after November 15, 2026, will be $215 per person and subject to availability.
Specific tour stops and featured destinations will be announced soon.
Space is limited and early registration is encouraged.