Apr 16, 2024

Fresha expands carrot growing in Georgia

Fresha, a grower of locally grown carrots, has expanded its operational footprint by acquiring a south Georgia facility.

The facility, located in Sparks, Georgia, between Tifton and Valdosta, Georgia, provides the Morris, Minnesota-based Fresha the ability to ensure a year-round supply of premium carrots to its customers, according to a news release.

Moving into Georgia for their expansion was a carefully considered decision deeply aligned with Fresha’s sales strategy in the eastern U.S., according to the release.

“Our investment in Georgia emphasizes our dedication to meeting the growing demand for Fresha carrots year-round,” Matthew Wulf, Fresha’s vice president of sales and marketing, said in the release. “With its prime location, this Georgia facility strengthens our supply chain and allows us to deliver the freshest, highest-quality carrots to our customers.”

Additionally, Fresha has joined Georgia Grown, a division of the Georgia Department of Agriculture, contributing to the growing community of agricultural producers, manufacturers, and retailers in Georgia. Through Georgia Grown, Fresha supports local agribusinesses, ranging from large companies to small family farms, further strengthening the agricultural landscape in the region.

In collaboration with the local community, Fresha has established strong partnerships with a number of growers in the region, supporting local agricultural endeavors and contributing to community development.

“Expanding into Georgia has not only allowed us to tap into the rich agricultural and water resources of the region but also to develop meaningful partnerships with local growers and employees,” Wulf said in the release. “Working with about 8 local growers and engaging with dedicated employees has been truly inspiring. We’re thrilled about the enthusiasm and passion the community shares for our mission, and we’re excited to continue fostering these relationships as we grow together.”

Established in 2019, the employee and grower-owned Fresha is a leading producer of premium carrots distributed nationwide.