Aug 14, 2015
NatureFresh Farms mobile greenhouse tour educating consumers

Now in its third month of touring eastern North America, NatureFresh Farms’ #GreenInTheCity Tour is making a positive impact with its mobile greenhouse on both sides of the border. After touring through New York, Ohio, Indiana, Pennsylvania, and New Jersey, the tour will be making stops in the company’s home region of Windsor-Tecumseh at Zehrs (Aug. 14), Kingsville Zehrs (Aug. 15), and Sarnia Real Canadian Superstore (Aug. 16) this weekend.

“The Greenhouse Education Center (GEC) has been visiting new cities each week since early May”, said Chris Veillon, director of marketing. “The GEC gives the consumer a first hand, up close and personal experience with greenhouse vegetables. They get to not only see real vegetables growing but also learn how we grow with a non-soil based growing medium, how we use a pressurized irrigation system to feed the plants, and a learn why we use energy screens to protect the plants & their environment,” said Veillon.

Equipped with big screen TV’s airing different videos about the GEC and how NatureFresh grows, one of the biggest attractions for kids is the live bumble bee eco-system NatureFresh has created as part of the mobile greenhouse.

In addition to learning about how greenhouse produce is grown, customers get to sample fresh tomatoes as part of each event. Served raw and in prepared recipes, the NatureFresh Demo Station in the store is staffed by the company’s Corporate Chef, Henry Furtado. Furtado not only talks about how the recipe is made and its various nutritional benefits but also has been known to walk the store with interested consumers as a personal shopper. Furtado helps pair together the right accents to create flavorful recipes at home using fresh tomatoes, bell peppers, and cucumbers.

With the goal of educating people about the benefits of greenhouse grown produce, consumers are walking away from the Greenhouse Education Center better informed to make savvy buying decisions going forward. When leaving the store, many customers have made a point of coming back to the NatureFresh team to make sure they knew they had impacted their buying decisions in a positive manner.

Over the course of the last 3 months, the Greenhouse Education Center has not only visited retail store locations but also visited major metropolitan city center’s for community access and attended summer camps for kids. The GEC has also been featured on GlobalTV, The Weather Network, and CityTV’s “Breakfast Television” show in Toronto a few weeks ago.

The #GreenInTheCity Tour is scheduled to continue on well in to the fall visiting major cities and retailers across the mid-west.

To learn more about, visit NatureFresh Farms' website.

Current Issue

Vegetable Growers News (VGN) May/June 2024 cover image

WSU AI program helps address water scarcity

Platform10 initiative focuses on pest, disease research

Farm market report: Inflation, farm input costs shape farm market prices

Nature’s Reward battles disease, pests through mechanization, biologicals

Fresh Views: Pollinator habitats

Successful succession

Farm Market & Agritourism: markups vs. margins


see all current issue »

Be sure to check out our other specialty agriculture brands

produceprocessingsm Organic Grower