Ocean Mist merchandizing effort in New York a success

Ocean Mist Farms reports an increase in artichoke sales through strategic creative retail displays and well-executed promotions in partnership with Four Seasons Produce.

In June, Four Seasons Produce worked directly with Lexington Co-op Markets in Buffalo, NY to move thousands of Ocean Mist Farms artichokes in just five days, according to a press release from the company.

Lexington Co-op Markets held “The Great Artichoke Adventure” in June during an optimal time for artichoke promotions. Between two of its stores, the company sold 3,209 artichokes from Wednesday to Sunday and hosted live demonstrations and tastings alongside one of the largest artichoke displays the market has ever seen, according to the press release.

“We gave people the opportunity to experience all that fresh artichokes bring to the summer table,” said Caitlin LoVullo, fresh category manager for Lexington Co-op Markets. “For those who wanted to go home and recreate recipes that they had seen, we had plenty of fresh artichokes for them; but for those who wanted a quick way to enjoy Ocean Mist Farms artichokes, we also had several fresh prepared items for them to purchase.”

In addition to a few house recipes, the stores made and packaged Ocean Mist Farms’ Artichoke Butter, which sold 11 pounds.

“Producing top-quality in-store experiences like the one Lexington Co-op Markets did in June is a shining example of how strategic merchandising can move product efficiently,” said Brian Dey, senior merchandiser at Four Seasons Produce.