A publicity shot for Oishii's expansion to Los Angeles. Photo: Oishii

Oct 13, 2021
Oishii brings vertically-grown strawberries west with LA farm

Indoor vertical strawberry grower Oishii recently announced the opening of a new farm in Los Angeles.

Oishii strawberries
Oishii is known for its Omakase Berry, a special Japanese strawberry variety grown pesticide-free in a vertical farm located 20 minutes outside of Manhattan.

The company’s West Coast expansion marks the first time Oishii’s strawberries are available outside of the greater New York area.

Oishii – which means ‘delicious’ in Japanese – is known for their Omakase Berry, a Japanese strawberry varietal “regarded for its sweetness, aroma, and creamy texture,” according to a news release from the company.

Oishii, which has claimed to be the first to vertically grow strawberries for the commercial market, doesn’t use pesticides in its farms, according to a news release from the company. The indoor-grown berries are pollenated by bees.

Oishii’s berries will be available for sale at Destroyer, the Culver City cafe atelier from Chef Jordan Kahn, according to the news release.

The Omakase Berry was first introduced to food service in 2018, via high-profile chefs in New York, according to the news release.

Oishii’s west coast expansion comes on the heels of remarkable growth for the company, according to the news release. In March, Oishii closed a $50 million Series A, with funding dedicated to opening new markets and investing in research and development. The company is developing other new strawberry varietals, as well as other types of flowering produce, such as tomatoes, melons and peppers.

Above, a publicity shot for Oishii’s expansion to Los Angeles. Photo: Oishii

Startup claims first vertically grown, commercially sold strawberries

Current Issue

Old Dominion Organic Farms has tobacco history, organic is the future

Pythium in cucurbits: Temperature decides species

Small grower goes big in sustainable packaging effort

Getting started with greenhouse tomatoes is EXPO topic

Meet the Fruit & Vegetable 40 Under Forty Class of 2021

Farm Market column: Seek a brand that builds positive customer response

Notes from the Farm column: Machine maintenance proceeds amid world’s woes

National Council of Agricultural Employers column: A show of hands outlines US farm labor trends

see all current issue »

75 Applewood Drive, Suite A
P.O. Box 128
Sparta, MI 49345


Get one year of Vegetable Growers News in both print and digital editions for only $15.50.

Interested in reading the print edition of Vegetable Growers News?

Subscribe Today »

Be sure to check out our sister sites:
website development by deyo designs