Jun 2, 2015
Pure Flavor, Enza Zaden team up in pepper agreement

Pure Flavor and Enza Zaden have partnered to make Pure Flavor one of the exclusive marketers to grow and market the Tribelli branded mini pepper for North American consumers.

According to a news release, Tribelli is a brand in Europe and signifies the seed varieties and characteristics that Enza has worked hard to put into these peppers.

Taste, color, brix and consumer awareness are all highlighted under the Tribelli logo, and this will enhance the flavor profile under the Aurora Bites name from Pure Flavor, the release stated.

“We are extremely excited to be working with Enza,” said Jamie Moracci, president of Pure Flavor. “The Tribelli mini pepper variety is virtually seedless and is a perfect snack size that the consumers are looking for. We are also looking forward to being able to respond to the extensive demand in North America with these 100 percent greenhouse grown mini peppers. “

The two companies will be partnering to initiate special marketing campaigns and retail promotions in order to highlight the benefits of these exclusive varieties to the end consumer. Production of the Tribelli Aurora Bites will commence production this spring and be in full production across all farms by the fall, the release stated.

Pure Flavor and Enza marketing team will be using social media outlets and a dedicated website to create consumer awareness and demand at store level based on consistent quality and taste

“This new partnership allows Enza to extend the success of the Tribelli mini pepper in North America, said Freek Knol, regional manager for the Enza Greenhouse business in North America. “In the past years Pure Hothouse and Enza Zaden have built a strong relationship based on drive for market innovation and cooperation. Following several months of careful preparation and research, Pure Hothouse has grown their mini pepper program considerably. With input from their producing partners and technical input from the Enza research side, we expect to see even more growth of this program in the years to come.”

Enza Zaden is an international seed breeding company based in The Netherlands, with worldwide presence in over 75 countries, and it’s active in the North American greenhouse industry, supplying seed varieties for professional growers of tomato, peppers and cucumbers, among others.

For more information, go here.

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