Pure Green Farms packaging

Oct 26, 2021
Pure Green Farms revamps product packaging

Pure Green Farms recently made a few subtle changes to their bright and colorful product packaging to better catch the eye of consumers and to better stand out on retail shelving.

Throughout the fall, changes were made to both Pure Green Farm’s 4-ounce and 9.5-ounce packaging, according to a news release from the company. Pure Green Farms’ updated packaging will be showcased in retail stores throughout the Midwest this winter.

“We are excited to give our packaging a fresh new look to reflect the same fresh product inside each package,” Jim Marcum, vice president of Sales for Pure Green Farms, said in a news release.

Pure Green Farm’s newly adapted design is made with 35% less plastic, with the phrase “Locally Greenhouse Grown” in large lettering at the top of each package to highlight local messaging. Another significant change made was to rename “Baby Romaine” to “Crispy Romaine” in order to better highlight the eating quality of the variety, according to the news release. Finally, the descriptions on select variety packaging was also changed to better speak to consumers’ sense of brand recognition.

“Our consumers and customers were the inspiration behind our new packaging,”  Joe McGuire, CEO of Pure Green Farms, said in the news release. “By using 35% less plastic in our packaging, people can connect with our brand and our efforts to be more sustainable.”

Launching in 2021, Pure Green Farms grows, packs and ships leafy greens hands-free in the Midwest. Located in South Bend, Indiana, the farm uses environmentally friendly practices to grow its greens through its high-tech, climate-controlled space and hydroponic growing system to produce the highest quality of leafy greens for its customers year-round.

To learn more about Pure Green Farms, visit http://www.enjoypuregreen.com/.




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