Texas Watermelon Association refreshes website

The Texas Watermelon Association (TWA), a voice for watermelon growers and shippers across the Lone Star State, has refreshed its brand identity, including a bold new logo and redesigned website at texaswatermelons.com.

As a top five watermelon-producing state in the U.S., Texas plays a major role in feeding the nation’s appetite for the summertime fruit. The new look and online experience reflect TWA’s mission to support the state’s watermelon industry while connecting with consumers, retailers and partners in fresh and engaging ways, according to a news release.

“Texas watermelons are big, bold and rooted in tradition — and our new brand reflects that,” Kristin Story, TWA president, said in the release. “This update brings new energy to our mission and helps share the pride, hard work and community behind every watermelon grown in Texas.”

The redesigned website provides an easy-to-navigate platform for industry members and consumers alike. Visitors will find tools and information that highlight the value of Texas-grown watermelons, including:

• Grower and shipper spotlights
• Industry and retailer resources
• Nutrition facts and educational materials
• News on events, promotions, and the annual Texas Watermelon Queen program

The rebranding marks a strategic step forward as TWA continues its commitment to grow awareness and appreciation for Texas-grown watermelons, from the field to the fork, according to the release.

“We’re not just modernizing our brand — we’re amplifying the voices of Texas watermelon producers,” Story said in the release. “This is about celebrating the generations of farming families who make Texas a leader in the watermelon industry.”

Based in Austin, Texas, TWA is a nonprofit organization founded in 1961 to support and promote the Texas watermelon industry. Through education, marketing and advocacy, TWA works to ensure the success of its growers, shippers and members across the state.