The 2024 Great Lakes EXPO Farm Market Bus Tour explores innovative farm markets in Michigan

Mark your calendars for the annual Farm Market Bus Tour 2024, scheduled for Monday, Dec. 9. This immersive, full-day event is designed to provide farm marketers and agritourism owners and managers with valuable insights and networking opportunities.

Held the day before the Great Lakes Fruit, Vegetable & Farm Market EXPO, the tour is sponsored by Fruit Growers News and Vegetable Growers News.

Participants will journey through some of West Michigan’s finest farm markets, discovering the innovative methods that local farmers use to bring their products to market. This tour offers a unique blend of educational experiences and hands-on learning, with interactive discussions facilitated by Michigan State University Extension educators.

Attendees will embark on a journey through west Michigan’s leading farm markets, gaining insights into the innovative strategies growers use to bring their products to consumers.

The bus tour promises a blend of networking, education and hands-on learning, with interactive discussions moderated by educators from Michigan State University Extension.

While the specific stops on the tour are not yet released, participants can expect a diverse range of farm markets showcasing creative marketing techniques and successful agritourism practices.

Registration is now open and space is limited.