Mar 13, 2019

Tour de Fresh announces route, fundraiser beneficiaries

Tour de Fresh, presented by the California Giant Foundation, is excited to announce the new 2019 route for the sixth annual charity event funding salad bars in schools.

The ride will take place this fall with the Pacific Ocean and coastal highways as its backdrop.

This year, the route will start in Carmel and continue along the breathtaking ocean and mountain views of Big Sur Highway 1 to Cambria. Riders will then venture south from Morro Rock to Solvang on the second day; and on the third day, they will return to the coastal highway from Carpentaria to Redondo Beach. On the fourth and final day, the group will journey from Redondo Beach inland to Anaheim and land at the steps of the convention center before the 2019 PMA Fresh Summit.

Due to the overwhelmingly positive response on the extension of last year’s ride from sponsors and riders, the tour will again be four days. “We’re so excited and appreciative of the support we’ve garnered over the years,” said Cindy Jewell, vice president of marketing for the California Giant Berry Farms. “The amount of dedication and training that our riders endure for this cause inspires all of us volunteers to work harder for Tour de Fresh.”

Tour de Fresh riders will raise money for salad bars in the following districts:

• Rosedale Union School District (CA)
• Lost Hills Union School District (CA)
• Acalanes Union High School District (CA)
• Mt. Shasta Union School District (CA)
• Palmdale School District (CA)
• Mother Lode Union School District (CA)
• Ramona Unified School District (CA)
• South Whittier School District (CA)
• Barrow County Schools (GA)
• Wadsworth City Schools (OH)
• Washington County Schools (TN)
• Fort Worth ISD (TX)

The key regions selected have requested multiple salad bars for a total of 45 to serve communities with the greatest need. Industry leaders, riders as well as family and friends of riders will have the chance to make an impact by supporting a cause that has impacted approximately $1.3 million in additional produce sales through placing salad bars in schools across the United States.

Organizations and individuals interested in the effort can visit www.tourdefresh.com< or contact the Tour de Fresh team directly at [email protected].

Sponsors from the produce industry so far include: Americold, And Now U Know, Basil Seasonal Dining, California Giant Berry Farms, C&S Wholesale Grocers, Coosemans, DMA Solutions, Earthbound Farm, Emerson, Fresh Plaza, Good Foods,  Gusto Handcrafted Pasta & Pizza, iTradeNetwork, JAZZ Apple, Lipman Produce, Mission Produce, Paramount Export, Produce Marketing Association, Regal Marketing, Renaissance Food Group, Robinson Fresh, Sakata Seed, Specialty Produce, SunFed Perfect Produce, and Western Precooling.